Lifecycle Marketing Pro: Personalised Campaigns & AI

Yorkshire Building Society; Ledston; Hybrid; GBP 42,000 - 55,000; Full time

Benefits offered by this job

Holiday 28 days + Bank Holidays

On-target bonus 7% (up to 15%)

Pension up to 11%

Private medical insurance & dental

My Benefits portal

Job summary

Yorkshire Building Society is seeking an experienced CRM marketer to lead retention, engagement and cross-sell campaigns. You will design communications across the customer lifecycle using data and insight to drive personalised journeys.

Collaborating with Product, Digital, Creative and Data teams, you will test ideas, measure results and iterate. We value curiosity about AI and emerging tech to enhance our communications, with flexible working options and a supportive environment.

Qualifications

• Experience using customer data and behavioural insight to inform campaign design.
• Experience designing and running meaningful test-and-learn activity.
• Curious, forward-thinking approach with interest in AI and new technology to improve CRM and engagement.

Responsibilities

• Develop retention, engagement and cross-sell campaigns, creating relevant communications throughout the customer lifecycle.
• Use customer data and insight to identify behavioural trends and turn them into personalised, empathetic and effective campaigns.
• Build and optimise customer journeys, helping us move beyond BAU campaign delivery towards a more sophisticated lifecycle marketing approach.
• Work closely with Product, Digital, Creative and Data teams to bring campaigns and customer journeys to life.
• Champion a strong test-and-learn culture, using meaningful experimentation and results to continuously improve performance.
• Explore how AI and emerging technology can enhance the way we develop and deliver customer communications.

Skills

CRM marketing

Data-driven marketing

A/B testing

AI interest

Job description

Yorkshire Building Society is seeking an experienced CRM marketer to lead retention, engagement and cross-sell campaigns. You will design communications across the customer lifecycle using data and insight to drive personalised journeys.

Collaborating with Product, Digital, Creative and Data teams, you will test ideas, measure results and iterate. We value curiosity about AI and emerging tech to enhance our communications, with flexible working options and a supportive environment.