CRM Campaign Lead for Personalised Engagement

Compare The Market; Peterborough; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Compare the Market is seeking a CRM Campaign Specialist to design and deliver multi-channel campaigns across email, push, in-app and on-site experiences. You will turn customer data into targeted, personalised communications that drive engagement and loyalty.

You’ll use Braze and Movable Ink, work with cross-functional teams, ensure FCA and GDPR compliance, and continuously optimise campaigns based on data insights to maximise impact.

Qualifications

• Proven experience delivering CRM campaigns across multiple channels.
• Strong analytics and ability to translate data into action.
• Experience using Braze and Movable Ink for personalised content.
• Ability to manage multiple campaigns and stakeholder relationships.

Responsibilities

• Develop, plan and deliver CRM campaigns across email, push, in-app, on-site and performance channels.
• Use customer data to create targeted, personalised campaigns and optimise performance.
• Leverage Braze and Movable Ink to build dynamic content for customer communications.
• Monitor campaign performance and refine strategy using data-driven insights.
• Collaborate with cross-functional teams and ensure FCA, GDPR and governance compliance.

Skills

CRM strategy

Lifecycle marketing

Personalisation

Data-driven decision making

Stakeholder management

Tools

Braze

Movable Ink

Job description

Compare the Market is seeking a CRM Campaign Specialist to design and deliver multi-channel campaigns across email, push, in-app and on-site experiences. You will turn customer data into targeted, personalised communications that drive engagement and loyalty.

You’ll use Braze and Movable Ink, work with cross-functional teams, ensure FCA and GDPR compliance, and continuously optimise campaigns based on data insights to maximise impact.