Lifecycle Marketing Lead, Email & CRM

Marchon Athletic Limited; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

Marchon Athletic Limited is seeking an Email & CRM Manager to own customer relationships beyond the first click. You will build and run lifecycle marketing across the Training app, Supplements and Apparel store, using email, push and the wider CRM stack to drive conversion, retention and lifetime value.

You’ll work with the Head of Growth, ecommerce, product and design to align lifecycle with the growth plan, own content end-to-end, and ensure deliverability and sender reputation while crafting

Qualifications

• 3+ years in lifecycle, CRM or email marketing.
• Experience in either subscription fitness apps or supplements, wellness or DTC e-commerce.
• Proven track record building campaigns and flows with measurable impact.
• Hands-on deliverability, list hygiene and sender reputation.

Responsibilities

• Own lifecycle performance across activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue and retention curves.
• Build, test and evolve lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments.
• Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends.
• Build segmentation and personalised journeys from real behavioural and purchase data, and own deliverability and sender reputation.
• Collaborate with Head of Growth, e-commerce, product and design to align lifecycle with the wider growth plan.
• Own lifecycle content end-to-end, from copy to design direction, ensuring every send adds to the MARCHON brand.

Skills

Lifecycle marketing

CRM platforms

Klaviyo

Customer.io

Shopify

A/B testing

Data analysis

Copywriting

Segmentation

Deliverability

Tools

Klaviyo

Customer.io

Shopify

Job description

Marchon Athletic Limited is seeking an Email & CRM Manager to own customer relationships beyond the first click. You will build and run lifecycle marketing across the Training app, Supplements and Apparel store, using email, push and the wider CRM stack to drive conversion, retention and lifetime value.

You’ll work with the Head of Growth, ecommerce, product and design to align lifecycle with the growth plan, own content end-to-end, and ensure deliverability and sender reputation while crafting