CRM Lead

Marchon Athletic Limited; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Job summary

Marchon Athletic Limited is seeking an Email & CRM Manager to own customer relationships beyond the first click. You will build and run lifecycle marketing across the Training app, Supplements and Apparel store, using email, push and the wider CRM stack to drive conversion, retention and lifetime value.

You’ll work with the Head of Growth, ecommerce, product and design to align lifecycle with the growth plan, own content end-to-end, and ensure deliverability and sender reputation while crafting

Qualifications

• 3+ years in lifecycle, CRM or email marketing.
• Experience in either subscription fitness apps or supplements, wellness or DTC e-commerce.
• Proven track record building campaigns and flows with measurable impact.
• Hands-on deliverability, list hygiene and sender reputation.

Responsibilities

• Own lifecycle performance across activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue and retention curves.
• Build, test and evolve lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments.
• Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends.
• Build segmentation and personalised journeys from real behavioural and purchase data, and own deliverability and sender reputation.
• Collaborate with Head of Growth, e-commerce, product and design to align lifecycle with the wider growth plan.
• Own lifecycle content end-to-end, from copy to design direction, ensuring every send adds to the MARCHON brand.

Skills

Lifecycle marketing

CRM platforms

Klaviyo

Customer.io

Shopify

A/B testing

Data analysis

Copywriting

Segmentation

Deliverability

Tools

Klaviyo

Customer.io

Shopify

Job description

As Email & CRM Manager, you'll own the relationship MARCHON has with its customers after the first click. You'll build and run lifecycle marketing across the Training app and Supplements and Apparel store. Using email, push and the wider CRM stack, driving conversion, retention, cross-sell and lifetime value across the MARCHON ecosystem.

Key Responsibilities

Own lifecycle performance across both verticals: activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue, cohort behaviour and retention curves.

Build, test and evolve the lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments that measure incremental impact.

Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends across email and push.

Build segmentation and personalised journeys off real behavioural and purchase data across both platforms, not static schedules, and own deliverability, list hygiene and sender reputation.

W ork closely with the Head of Growth, e-commerce, product and design to align lifecycle with the wider growth plan and feed retention and LTV signals back into acquisition.

Own lifecycle content end-to-end, from copy to design direction, making sure every send positively adds to the MARCHON brand.

Your Experience

3+ years in lifecycle, CRM or email marketing, ideally with 0 to 1 experience.

Experience in either subscription fitness/training apps or supplements, wellness or DTC e-commerce. Both are a significant advantage.

Deep hands-on expertise with Klaviyo, Customer.io or equivalent, plus familiarity with Shopify..

Proven track record building campaigns and flows that moved real numbers, with specific examples you can talk through.

Real, practical experience with deliverability, list hygiene and sender reputation.

Strong content craft. You can write an email that sounds like MARCHON and spot a weak one in five seconds.

Comfortable in the data. You pull your own numbers, build cohort views and prioritise with evidence.

You think in systems and build in flows, and you thrive in a fast-paced, build-mode environment.

Bonus: Genuine AI fluency in your daily workflow, and you can show the output.

Why MARCHON?

MARCHON is the UK’s premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms.

Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life.

We’re still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel.

If you care about high standards, straight talk and making a visible impact, you’ll feel at home here. Join us while there’s still room to shape the journey.