CRM & Loyalty Lead: Lifecycle & Retention Specialist

The Hut Group; Ringway; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Access bespoke development programmes

Upskilling programme with industry-lea

Disability Confident employer

Employee benefits and discounts

Job summary

THG is seeking a CRM & Loyalty Manager for Myprotein within THG Nutrition, to own and optimise the full customer lifecycle across CRM channels, driving retention, repeat purchase and lifetime value through data-led, multi-channel marketing at scale.

You will lead lifecycle ownership from acquisition to reactivation, develop personalised journeys, plan campaigns across email, SMS, push and on-site messaging, and collaborate with brand, marketing and ecommerce to hit revenue targets.

Qualifications

• Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce
• Strong understanding of customer segmentation and lifecycle strategy
• Experience with CRM platforms (e.g. Braze, Bloomreach, Klaviyo)

Responsibilities

• Own the end-to-end CRM customer lifecycle across acquisition, onboarding, retention and reactivation
• Optimise CRM journeys across web and app with personalised communications
• Develop and execute loyalty initiatives to strengthen relationships and retention
• Deliver personalised communications to improve engagement and conversion
• Plan and deliver multi-channel campaigns aligned to calendars and launches
• Lead A/B testing and analyse results to improve CLTV

Skills

CRM & lifecycle marketing

Customer segmentation

A/B testing

Data-driven decisions

Commercial mindset

Stakeholder management

Performance marketing

Tools

Klaviyo

Braze

Bloomreach

Job description

THG is seeking a CRM & Loyalty Manager for Myprotein within THG Nutrition, to own and optimise the full customer lifecycle across CRM channels, driving retention, repeat purchase and lifetime value through data-led, multi-channel marketing at scale.

You will lead lifecycle ownership from acquisition to reactivation, develop personalised journeys, plan campaigns across email, SMS, push and on-site messaging, and collaborate with brand, marketing and ecommerce to hit revenue targets.