Marketing Operations Manager

Bango PLC; Cambridge; Presencial; GBP 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Medical Insurance

Health Cash Plan

25 days holiday increasing to 28

Cycle to work

Descripción de la vacante

Bango PLC is seeking a lifecycle marketing professional to design and deliver data-driven campaigns across the full funnel. You will own the marketing automation ecosystem using Salesforce Marketing Cloud and Pardot to build segmented, personalized, and measurable lifecycle programs that support long, complex buying journeys.

Collaborating with the VP Marketing and broader team, you will ensure campaigns are connected, contextual, and aligned with regional and revenue growth priorities.

Formación

• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.

Responsabilidades

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration and customer growth.
• Own the strategy, delivery and optimization of email marketing campaigns and automated nurture journeys across the full funnel.
• Build and manage segmented campaigns in Salesforce Marketing Cloud and Pardot, tailored by lifecycle stage, persona, industry, region and engagement behavior.
• Develop personalized, behavior-driven communications that improve engagement, conversion quality and pipeline progression.
• Use behavioral, firmographic and performance data to create targeted audiences, analyze campaign journeys and identify opportunities for optimization.
• Own lifecycle campaign reporting, providing clear insights that show marketing impact on pipeline, revenue growth and customer expansion.
• Lead a structured test-and-learn approach across email content, journey design, landing pages and audience segmentation.
• Work closely with website, content, campaign and demand generation teams to ensure lifecycle programs are integrated into the broader marketing plan.
• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.
• Strong analytical skills, with the ability to translate data into actionable insights and measurable lifecycle marketing improvements.
• Experience with A/B testing, campaign optimization, deliverability and marketing compliance best practice.
• Comfortable collaborating across marketing functions, turning campaign briefs into structured programs aligned with business priorities.
• High energy and self-motivated, with the ability to balance strategic planning with hands-on execution in a fast-moving environment.
• Background in B2B enterprise SaaS, fintech or similarly complex industries.
• Experience with account-based marketing strategies and multi-stakeholder sales cycles.
• Experience working across international markets and multi-language campaigns.
• Understanding multi-touch attribution and revenue-focused marketing metrics.
• Experience in using data visualization platforms such as: Microsoft Power BI or Tableau.
• Experience using AI within Salesforce Marketing Cloud to improve targeting, personalization and campaign performance.

Conocimientos

Salesforce Marketing Cloud

Pardot

Email marketing

Lifecycle marketing

AB testing

Data-driven campaigns

Multi-language campaigns

Campaign analytics

Campaign automation

Descripción del empleo

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide.

Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.

The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.

Bango, where people subscribe.

Role

In this lifecycle marketing role, you will be responsible for designing and delivering data-driven campaigns that engage prospects and customers across the full funnel, helping Bango build stronger relationships, accelerate pipeline and support customer growth.

You will own the marketing automation ecosystem, using Salesforce Marketing Cloud and Pardot to build segmented, personalized and measurable lifecycle programs that support long, complex buying journeys.

Working closely with the VP Marketing and the wider marketing team, you will ensure campaigns are connected, contextual and aligned with regional, account-level and revenue growth priorities.

This role is perfect for someone who combines strategic thinking with hands-on delivery, is comfortable working with data and automation, and wants to make a direct impact on pipeline progression and customer expansion.

You will be the most experienced user of Salesforce Marketing Cloud on the team and should be comfortable with total ownership of set up, execution, management and review of campaigns.

Responsibilities

• Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration and customer growth.
• Own the strategy, delivery and optimization of email marketing campaigns and automated nurture journeys across the full funnel.
• Build and manage segmented campaigns in Salesforce Marketing Cloud and Pardot, tailored by lifecycle stage, persona, industry, region and engagement behavior.
• Develop personalized, behavior-driven communications that improve engagement, conversion quality and pipeline progression.
• Use behavioral, firmographic and performance data to create targeted audiences, analyze campaign journeys and identify opportunities for optimization.
• Own lifecycle campaign reporting, providing clear insights that show marketing impact on pipeline, revenue growth and customer expansion.
• Lead a structured test-and-learn approach across email content, journey design, landing pages and audience segmentation.
• Work closely with website, content, campaign and demand generation teams to ensure lifecycle programs are integrated into the broader marketing plan.
• Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments with long and complex buying journeys.
• Strong working knowledge of Salesforce Marketing Cloud and Pardot, including campaign setup, automation workflows, reporting and performance analysis.
• Proven ability to design and manage multi-touch nurture journeys that improve engagement, lead quality and conversion.
• Strong analytical skills, with the ability to translate data into actionable insights and measurable lifecycle marketing improvements.
• Experience with A/B testing, campaign optimization, deliverability and marketing compliance best practice.
• Comfortable collaborating across marketing functions, turning campaign briefs into structured programs aligned with business priorities.
• High energy and self-motivated, with the ability to balance strategic planning with hands-on execution in a fast-moving environment.
• Background in B2B enterprise SaaS, fintech or similarly complex industries.
• Experience with account-based marketing strategies and multi-stakeholder sales cycles.
• Experience working across international markets and multi-language campaigns.
• Understanding multi-touch attribution and revenue-focused marketing metrics.
• Experience in using data visualization platforms such as: Microsoft Power BI or Tableau.
• Experience using AI within Salesforce Marketing Cloud to improve targeting, personalization and campaign performance.
• A friendly, informal working environment
• Your own Bango buddy – to help you settle in
• Bendi-time (flexible working hours)
• Choose your own headphones, keyboard & mouse
• Private Medical Insurance
• Health Cash Plan
• 25 days holiday a year increasing to 28 days with 4 years' service
• Cycle to work, gym discount
• Weekly Pilates & Yoga classes (virtual)
• Financial support for employee activity groups and charitable activities
• Free fruit, drinks and snacks, limitless tea, coffee and good quality espressos
• Company branded hoodie... to keep you happy and comfortable
• Life assurance
• Employee Assistance Program
• 1Password
• Income Protection
• Bango branded Chilly's bottle and coffee cup