Lifecycle Automation & Growth Manager

Sokin; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Sokin is seeking a proactive Lifecycle Marketing Manager to accelerate conversion and loyalty through data-led automation. You’ll own end-to-end marketing automation and CRM, designing journeys that turn curiosity into conversion and engagement into lasting relationships.

Reporting to Growth Marketing Director, you’ll optimize Zoho CRM, build nurture programs, lead scoring and dashboards, and partner with Sales, Product and Customer Success to unlock growth.

Qualifications

• 3+ years of experience in marketing automation and CRM management.
• Proven ability to improve conversion rates and activation through data-led automation.
• Hands-on experience with email marketing, personalisation, and A/B testing.

Responsibilities

• Drive Activation & Conversion by designing automated journeys and nurture programmes.
• Own CRM management and data integrity within Zoho CRM.
• Develop dashboards to track lead progression, conversion rates and campaign effectiveness.
• Design lead scoring models and optimise nurture programmes across the funnel.
• Analyse funnel metrics and translate data into strategy for growth.
• Collaborate with Sales, Demand Generation and Customer Success to remove friction points.
• Identify opportunities to improve workflow automation, personalisation, and segmentation.

Skills

Marketing Automation

CRM Management

Email Marketing

Personalisation

A/B Testing

Lead Scoring

Segmentation

Customer Journey Mapping

Data Analytics

GDPR / PECR

Tools

Zoho CRM

Job description

Sokin is seeking a proactive Lifecycle Marketing Manager to accelerate conversion and loyalty through data-led automation. You’ll own end-to-end marketing automation and CRM, designing journeys that turn curiosity into conversion and engagement into lasting relationships.

Reporting to Growth Marketing Director, you’ll optimize Zoho CRM, build nurture programs, lead scoring and dashboards, and partner with Sales, Product and Customer Success to unlock growth.