Lifecycle Growth Manager — Retention & Cross-Sell (Fintech)

Allica Bank; Greater London; Híbrido; GBP 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working

Hybrid working

Pension contributions

Discretionary bonus

Private health cover

Life assurance

Parental leave

Descripción de la vacante

Allica Bank seeks a senior Product Marketing Manager to lead in-life marketing for Business Rewards Account and Lending. You’ll set strategy, prioritize across teams, and drive activation, engagement and retention from the existing customer base.

You will partner with Senior Growth Executives and cross-functional teams (Product, Data, Compliance, Operations, CRM) to deliver targeted campaigns that create commercial value and foster lending growth from within the current customer base.

Formación

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Responsabilidades

• Own the in-life strategy and roadmap focused on extracting value from existing customers and driving cross-sell.
• Build and run lifecycle campaigns (email, in-app, direct mail) and guide seniors.
• Understand how customers use Business Rewards Account and Lending, and where cross-sell value exists.
• Partner with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute campaigns end-to-end.
• Own the reporting framework for in-life success (engagement, retention, cross-sell, campaign performance).

Conocimientos

Lifecycle marketing

CRM platforms (HubSpot)

Data analysis

Stakeholder management

Strategic thinking

Financial services experience

AI-enabled tooling familiarity

Marketing strategy

Herramientas

HubSpot

Descripción del empleo

Allica Bank seeks a senior Product Marketing Manager to lead in-life marketing for Business Rewards Account and Lending. You’ll set strategy, prioritize across teams, and drive activation, engagement and retention from the existing customer base.

You will partner with Senior Growth Executives and cross-functional teams (Product, Data, Compliance, Operations, CRM) to deliver targeted campaigns that create commercial value and foster lending growth from within the current customer base.