Lifecycle Marketing Lead — CRM & Retention

Metro Bank; England; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Discretionary annual bonus

Holiday allowance

Pension scheme

Healthcare

Life assurance

Colleague discounts

Training & progression

Job summary

Metro Bank is seeking a data-driven CRM marketer to own lifecycle strategy across email, SMS, push, and other channels. You will build automated journeys, optimise contact strategies, and drive engagement and retention.

You will collaborate with Data & Analytics to develop models, segments and audiences, design interventions, and partner with stakeholders to deliver measurable growth across the key customer journeys at Metro Bank.

Qualifications

• Extensive experience in CRM, lifecycle and/or retention marketing.
• Proven success developing lifecycle strategies that deepen relationships and drive retention.
• Designing and delivering testing and optimisation programmes.
• Strong commercial mindset with a focus on CLV and business growth.
• In-depth understanding of banking customer journeys and lifecycle levers.
• Strong understanding of marketing automation, data segmentation and real-time trigger journeys.
• Awareness of data privacy, permissions management and governance best practices.
• Excellent stakeholder management and influencing skills.

Responsibilities

• Own CRM strategy and campaign execution across email, SMS, push notifications, direct mail, and other owned channels.
• Build automated customer journeys using marketing technology platforms and journey orchestration tools.
• Lead the development of always-on and event-driven CRM programmes.
• Continuously optimise contact strategies to improve effectiveness, engagement, and customer experience.
• Develop and own the end-to-end lifecycle marketing strategy across all key customer journeys.
• Design customer contact strategies that deliver the right message, through the right channel, at the right time.
• Map and optimise customer journeys from acquisition through onboarding, engagement, product adoption, retention, and advocacy.
• Identify moments that matter across the customer lifecycle and develop targeted interventions to improve outcomes.
• Partner with Data and Analytics teams to develop customer models, propensity scoring, behavioural segments, and audience strategies.
• Build business cases and deliver plans for new lifecycle initiatives that increase customer lifetime value and long-term relationship depth.

Skills

CRM strategy

Lifecycle marketing

Campaign execution

Journey orchestration

A/B testing

Customer lifetime value

Stakeholder management

Data & Analytics collaboration

Job description

Metro Bank is seeking a data-driven CRM marketer to own lifecycle strategy across email, SMS, push, and other channels. You will build automated journeys, optimise contact strategies, and drive engagement and retention.

You will collaborate with Data & Analytics to develop models, segments and audiences, design interventions, and partner with stakeholders to deliver measurable growth across the key customer journeys at Metro Bank.