Lifecycle Growth Lead (Self-Serve, 3-Month FTC)

Prolific; Greater London; Remote; GBP 67.000 - 89.000; Vollzeit

Benefits dieser Stelle

Remote working

Zusammenfassung

Prolific is seeking a Lifecycle Marketing Manager for a 3-month fixed-term contract. You will own onboarding, activation, retention and reactivation across email and in-app, partnering with Product, Customer Success, Sales/RevOps and Product Marketing.

This role requires experience in a product-led, self-serve environment, with hands-on ownership of lifecycle programmes and a data-driven approach to drive activation and retention metrics.

Qualifikationen

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led/self-serve company.
• Contract, consulting or agency experience, or ability to deliver scoped work independently to a deadline.
• Ownership of lifecycle programmes for freemium/free-trial/pay-as-you-go funnels.
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable).
• Experience defining activation, behavioural segments and triggers using product usage data.

Aufgaben

• Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex).
• Map the self-serve journey by customer segment and identify activation/retention gaps.
• Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success.
• Ship at least one quick win (e.g., onboarding email or in-app message).
• Design, build and launch onboarding and activation programmes across email and in-app (Pendo).
• Launch retention, top-up and reactivation/win-back flows for lapsed users.
• Define PQL and expansion signals with Sales/RevOps; CRM handoff process.
• Start a structured experimentation programme across onboarding, email and in-app.
• Report results, learnings and experiment outcomes.
• Document journeys, segmentation logic, triggers, PQL definitions and QA processes.

Kenntnisse

Lifecycle marketing

CRM marketing

Email marketing

Analytics

Experimentation

Cross-functional collaboration

Stakeholder management

Tools

HubSpot

Pendo

Hex

Braze

Iterable

Intercom

Customer.io

Jobbeschreibung

Prolific is seeking a Lifecycle Marketing Manager for a 3-month fixed-term contract. You will own onboarding, activation, retention and reactivation across email and in-app, partnering with Product, Customer Success, Sales/RevOps and Product Marketing.

This role requires experience in a product-led, self-serve environment, with hands-on ownership of lifecycle programmes and a data-driven approach to drive activation and retention metrics.