AI-Driven Lifecycle Marketer for Self-Serve Growth

Lovable; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Lovable is seeking a seasoned Lifecycle Marketing leader to own activation, engagement, retention, and reactivation for our self-serve base. You will shape adaptive, AI-driven lifecycle programs and partner with Data, Product, and GTM teams to deliver native, timely messaging.

You will apply experimentation and personalization to every lifecycle program, ensuring content quality and strong incremental impact across channels like email, push, and emerging CRM channels. English required.

Qualifications

• 5+ years in B2C lifecycle, CRM, or growth marketing.
• 3+ years with a modern lifecycle platform like Braze, Iterable, or Customer.io.
• Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture.

Responsibilities

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
• Lifecycle PoC for product launches, experiments, and GTM moments
• Design intelligent lifecycle programs that decide who to message, when, via which channel, and what content based on behavior
• Work AI-first across workflows, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
• Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact
• Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable

Skills

Lifecycle marketing

CRM

Lifecycle platform

Liquid templating

Email HTML/CSS

SQL

CDPs

AI personalization

Content craftsmanship

Adaptability

RudderStack

Tools

RudderStack

Job description

Lovable is seeking a seasoned Lifecycle Marketing leader to own activation, engagement, retention, and reactivation for our self-serve base. You will shape adaptive, AI-driven lifecycle programs and partner with Data, Product, and GTM teams to deliver native, timely messaging.

You will apply experimentation and personalization to every lifecycle program, ensuring content quality and strong incremental impact across channels like email, push, and emerging CRM channels. English required.