Lifecycle Marketing Manager - 3month FTC

present of AI; United Kingdom; À distance; GBP 77 000 - 100 000; Plein temps

Résumé du poste

Prolific is seeking a Lifecycle Marketing Manager for a 3-month fixed-term contract. You’ll own onboarding, activation, retention and reactivation campaigns across email and in-app messages, using automation, segmentation and product signals to guide engagement.

This role sits at the intersection of automation and human-centered design, ensuring journeys respect a participant base whose value comes from real participation.

Qualifications

• Experience delivering onboarding, activation, retention, and reactivation campaigns.
• Hands-on experience with email and in-app messaging.
• Ability to leverage segmentation and automation to improve engagement.

Responsabilités

• Own onboarding, activation, retention and reactivation campaigns across email and in-app channels.
• Analyze funnel metrics and optimize journeys.
• Collaborate with product and research teams to align messaging with user signals.

Connaissances

Marketing automation

Segmentation

Lifecycle campaigns

Product signals

Description du poste

Lifecycle Marketing Manager - 3month FTC

A Lifecycle Marketing Manager typically owns onboarding, activation, retention, and reactivation campaigns across email and in app. A strong candidate brings hands on experience with marketing automation, segmentation, and product qualified signals that guide sales. At a company connecting researchers with verified human participants, the work supports trust and steady engagement with a specialized audience.

How it fits the AI era

AI tools now help draft copy, test subject lines, and predict which users might churn, so the repetitive parts of campaign building move faster. What stays human is judgment about when to contact people, how to sound honest, and how to design journeys that respect a participant base whose value comes from being real. The role sits close to that tension between automation and authenticity.

How it builds AI experience

This role builds AI experience by using automation and predictive signals in real campaigns, then seeing what actually reaches and retains users. Working at a company that supplies human feedback to AI labs adds context on why verified human input matters. Skills grow through practice with lifecycle tools and by learning how AI generated content can be detected and countered.

Worth showing

• Lifecycle campaign ownership
• Email and in app journeys
• Segmentation and automation
• Retention and reactivation metrics

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Prolific

A platform of ID-verified human participants that researchers and AI labs use to collect real human feedback, at a time when AI-generated fake responses are becoming a growing problem in online research.