Lifecycle Growth Lead — Email, SMS & In-App

Voy; Greater London; Sur place; GBP 55 000 - 75 000; Plein temps

Résumé du poste

Voy's Lifecycle team sits at the intersection of marketing, product, data, and clinical. You will own campaigns across email, SMS, push, and in-app, driving growth metrics and commercial outcomes.

You'll design, build, and optimise automated flows, run A/B tests, craft converting copy for multiple segments, and collaborate with lifecycle managers to scale the channel effectively. Experience with Customer.io and analytics tools is a plus.

Qualifications

• Takes full ownership of campaigns end-to-end — from brief to build to performance analysis.
• Data-informed by default: you reach for the numbers and turn experiment results into actions.
• Experience building in Lifecycle platforms (Customer.io or similar) across email, SMS, push and in-app channels.
• Strong copywriter who crafts converting messaging for different segments and funnel stages.
• Thrives in a test-and-learn culture, launches quickly, and scales what works.
• Commercially minded: understands how Lifecycle metrics connect to business outcomes.
• Bonus: experience in DTC, healthtech, or consumer startups; familiarity with HTML email builds.

Responsabilités

• Design and execute campaigns that drive lead conversion, first-time buyers, reactivation, and long-term retention across email, SMS, push, and in-app.
• Build and optimise automated flows and trigger-based campaigns using customer behaviour data to improve engagement and CVR at every funnel stage.
• Own A/B testing across all Lifecycle channels — develop hypotheses, run experiments, and apply learnings to move conversion rates.
• Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences.
• Track campaign and funnel performance in Looker, Metabase, and Mixpanel — identify optimisation opportunities and feed them back into execution.
• Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI.
• Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency.

Connaissances

Copywriting

Data-driven

Experimentation

Channel marketing

Outils

Customer.io

Looker

Metabase

Mixpanel

Description du poste

Voy's Lifecycle team sits at the intersection of marketing, product, data, and clinical. You will own campaigns across email, SMS, push, and in-app, driving growth metrics and commercial outcomes.

You'll design, build, and optimise automated flows, run A/B tests, craft converting copy for multiple segments, and collaborate with lifecycle managers to scale the channel effectively. Experience with Customer.io and analytics tools is a plus.