Lifecycle CRM Leader: Grow Subscriptions & Loyalty

3Search; Manchester; On-site; GBP 45,000 - 80,000; Full time

Job summary

3Search is an ambitious D2C challenger brand with a loyal customer base and growing recurring revenue. We seek a CRM Retention Manager to own the wider CRM and retention strategy, turning customer data and commercial insight into measurable revenue growth.

You will lead lifecycle activity across email, SMS, app push and loyalty, with Klaviyo central to execution, while working with the SLT to shape the roadmap and drive subscriptions, frequency and long-term customer value.

Qualifications

• Experience in CRM, retention or lifecycle marketing in a D2C business.
• Strong commercial and data-driven approach with understanding of financial impact.
• Strategic yet hands-on, comfortable with platforms, campaigns, testing and analysis.
• Experience across email, SMS, app, and loyalty channels; hands-on Klaviyo.
• Ability to independently own the CRM function and mentor a CRM Executive.

Responsibilities

• Own the CRM and retention strategy across the full customer lifecycle.
• Lead lifecycle activity across email, SMS, app push and loyalty programs.
• Deep-dive into cohorts, LTV, CAC, repeat purchase and churn to identify opportunities.
• Collaborate with SLT and commercial teams to turn insights into actions and decisions.

Skills

CRM & Retention

Klaviyo

Data analysis

D2C growth

Cross-functional

Tools

Klaviyo

Job description

3Search is an ambitious D2C challenger brand with a loyal customer base and growing recurring revenue. We seek a CRM Retention Manager to own the wider CRM and retention strategy, turning customer data and commercial insight into measurable revenue growth.

You will lead lifecycle activity across email, SMS, app push and loyalty, with Klaviyo central to execution, while working with the SLT to shape the roadmap and drive subscriptions, frequency and long-term customer value.