Head of CRM, Lifecycle & Loyalty Growth

Ancient + Brave | B Corp; Lewes; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

Private medical insurance

Wellbeing day

ESG invested pension

Training & development

Job summary

Ancient + Brave, based in Lewes, East Sussex, seeks a Head of CRM to own the lifecycle, loyalty and repeat revenue across our DTC markets. You’ll define the lifecycle strategy from first purchase to long-term retention and lead the CRM team to turn insight into action.

Key tasks include mapping the customer journey, defining segmentation, setting contact rules and driving testing. Requires 10+ years in CRM, strong analytics and multi-market experience with Klaviyo or similar.

Qualifications

• 10+ years in CRM, lifecycle or retention marketing.
• Experience leading a team and owning a strategy end-to-end.
• Experience in a subscription business with reducing churn.
• Strong analytical skills with cohort data.
• Advanced knowledge of ESPs like Klaviyo.
• Multi-market, multi-channel lifecycle experience.
• Excellent stakeholder management.

Responsibilities

• Own end-to-end lifecycle strategy from first order to long-term retention.
• Map customer journey including purchases, upsell, lapse and win-back.
• Define segmentation and value-based cohorts.
• Set contact strategy and messaging cadence.
• Oversee lifecycle testing and apply learnings.
• Collaborate with ecommerce, product and finance.

Skills

CRM strategy

Lifecycle marketing

LTV optimization

Data analysis

Team leadership

Stakeholder management

Multi-market

Klaviyo

Subscription tools

Tools

Klaviyo

Subscription tools

Job description

Ancient + Brave, based in Lewes, East Sussex, seeks a Head of CRM to own the lifecycle, loyalty and repeat revenue across our DTC markets. You’ll define the lifecycle strategy from first purchase to long-term retention and lead the CRM team to turn insight into action.

Key tasks include mapping the customer journey, defining segmentation, setting contact rules and driving testing. Requires 10+ years in CRM, strong analytics and multi-market experience with Klaviyo or similar.