CRM Growth Lead — D2C Ecommerce & AI-Driven Retention

3Search; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Our client, a fast-growing direct-to-consumer ecommerce brand, is seeking a Head of CRM to own retention strategy, lifecycle marketing, and high‑volume campaign execution. You’ll partner with senior leadership to shape CRM performance and drive repeat purchase through targeted, data‑led programs.

You’ll work hands-on with Klaviyo, analyse campaigns and customer data, and mentor junior team members in a lean, high‑accountability environment.

Qualifications

• Strong CRM experience in a fast-growth D2C or ecommerce business.
• Hands-on Klaviyo experience or ability to adapt quickly from similar platforms.
• Commercial and analytical mindset with a proven ability to optimise campaign performance.
• Experience managing high campaign volumes across large customer databases.
• Confident operating independently in a lean, high-accountability environment.

Responsibilities

• Own and evolve the CRM and retention strategy across a large D2C customer base.
• Deliver high-performing email and lifecycle campaigns using Klaviyo.
• Analyse customer, campaign, and commercial data to improve conversion and retention.
• Support automation, AI-driven workflows, and process improvements across CRM operations.
• Collaborate closely with leadership and mentor junior team members where needed.

Skills

CRM experience

Klaviyo

Analytical mindset

High-volume campaigns

Job description

Our client, a fast-growing direct-to-consumer ecommerce brand, is seeking a Head of CRM to own retention strategy, lifecycle marketing, and high‑volume campaign execution. You’ll partner with senior leadership to shape CRM performance and drive repeat purchase through targeted, data‑led programs.

You’ll work hands-on with Klaviyo, analyse campaigns and customer data, and mentor junior team members in a lean, high‑accountability environment.