Lifecycle CRM Lead: Member Engagement

Virgin Red; Greater London; Hybrid; GBP 55,000 - 62,000; Full time

Benefits offered by this job

Unlimited leave

Health care

Generous pension

Learning budget

Life insurance

Job summary

A prominent customer engagement firm seeks a Member Engagement Manager to lead and optimize lifecycle communications. This role involves developing strategies to drive member engagement across their Financial Services portfolio. The ideal candidate has proven experience in lifecycle CRM, excellent strategic thinking skills, and a performance-driven mindset. The position offers a contract for 11 months, with flexible working arrangements, and a salary of £55,000 - £62,000 plus bonus. Additionally, it includes an extraordinary benefits package that focuses on employee wellbeing and personal growth.

Qualifications

• Proven experience in lifecycle CRM within a consumer-facing business.
• Ability to shape clear, practical plans from insights.
• Confidence in leading initiatives independently.
• Experience collaborating with senior cross-functional stakeholders.
• Comfort with data to guide decisions and measure impact.
• Familiarity with CRM tools, particularly Braze.
• Experience in Financial Services is advantageous.

Responsibilities

• Define and lead lifecycle strategy across Virgin Red and Financial Services.
• Optimize key lifecycle moments and behaviour triggers.
• Collaborate with stakeholders to turn business priorities into member moments.
• Translate strategy into clear briefs for CRM tools.
• Champion test-and-learn culture to improve results.
• Ensure timely and compliant communications.

Skills

Lifecycle CRM experience

Strategic thinking

Independence

Experience with stakeholders

Performance mindset

CRM platforms knowledge

Financial services experience

Tools

Braze

Job description

A prominent customer engagement firm seeks a Member Engagement Manager to lead and optimize lifecycle communications. This role involves developing strategies to drive member engagement across their Financial Services portfolio. The ideal candidate has proven experience in lifecycle CRM, excellent strategic thinking skills, and a performance-driven mindset. The position offers a contract for 11 months, with flexible working arrangements, and a salary of £55,000 - £62,000 plus bonus. Additionally, it includes an extraordinary benefits package that focuses on employee wellbeing and personal growth.