Membership CRM Lead: Journeys & Growth

Future; Bath; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Salary between £40,000 - £50,000

Hybrid working from Bath or London

Uncapped leave

Profit-sharing bonus

Referral rewards

Well-being support

Employee Share Incentive Plan

Job summary

A leading media company based in Bath is seeking a Membership CRM Lead to drive member communications and oversee marketing activities. You will be responsible for building automated customer journeys, enhancing engagement, and collaborating across teams. Ideal candidates have over 5 years of CRM experience, proficient in data analysis, and possess strong communication skills. The position offers a competitive salary between £40,000 - £50,000, hybrid working options, and additional perks including uncapped leave and profit-sharing.

Qualifications

• 5+ years of proven CRM experience, preferably in Publishing/Media.
• Strong track record of building automated customer journeys.
• Comfortable with data analysis and providing actionable insights.
• Ability to write engaging brand-aligned copy.
• Basic understanding of HTML/CSS and audience segmentation.

Responsibilities

• Oversee the end-to-end management of marketing activity.
• Lead the strategy and execution of member communications.
• Build seamless customer journeys to enhance member loyalty.

Skills

CRM Expertise

Lifecycle Marketing

Analytical Mindset

Copywriting & Creative Eye

Technical Savvy

People Management

Strong Communication

Cross-Functional Collaboration

Tools

Selligent Marketing Cloud

Job description

A leading media company based in Bath is seeking a Membership CRM Lead to drive member communications and oversee marketing activities. You will be responsible for building automated customer journeys, enhancing engagement, and collaborating across teams. Ideal candidates have over 5 years of CRM experience, proficient in data analysis, and possess strong communication skills. The position offers a competitive salary between £40,000 - £50,000, hybrid working options, and additional perks including uncapped leave and profit-sharing.