Lifecycle & Conversion Growth Lead

Sophos; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first model

Hybrid options

Flexible start times

Leadership development program

LinkedIn Learning

Wellbeing program

Employee Assistance Program (EAP)

Calm app subscription

Parental leave

Team social events

Job summary

Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team. You will own the strategy for how prospects progress through the buying journey, from initial engagement to revenue, and drive measurable outcomes.

You will lead lifecycle, nurture, and activation programs across funnel stages, collaborating with SDR, sales, operations and regional teams to accelerate progression and improve conversion rates.

Qualifications

• Experience designing lifecycle programs that drive pipeline and revenue.
• Strong ability to translate data and customer journeys into actionable strategies.
• Experience across cross-functional teams (Sales, SDR, Ops).
• 7+ years of B2B marketing experience across lifecycle, demand gen, growth marketing or marketing operations.

Responsibilities

• Own and evolve Sophos’ global lead lifecycle strategy from initial engagement through revenue.
• Map and optimize prospect journeys across key buying stages.
• Define lifecycle KPIs and use funnel data to drive improvements.
• Partner with Content, Product Marketing, ABX and regional teams to ensure relevant experiences.
• Develop re-engagement and recycling strategies to reactivate stalled prospects.
• Identify opportunities to use AI, automation and predictive signals to improve personalization.

Skills

Lifecycle strategy

Lead management

Conversion optimization

Data analysis

Cross-functional collaboration

B2B marketing experience

SaaS / cybersecurity domain

AI in marketing

Tools

Salesforce

Marketo

Eloqua

6sense

Job description

Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to join our Global Growth Marketing team. You will own the strategy for how prospects progress through the buying journey, from initial engagement to revenue, and drive measurable outcomes.

You will lead lifecycle, nurture, and activation programs across funnel stages, collaborating with SDR, sales, operations and regional teams to accelerate progression and improve conversion rates.