Senior Growth Marketing Lead — Lifecycle & CRM

Salad; England; On-site; GBP 70,000 - 95,000; Full time

Job summary

Salad is seeking a hands-on Senior Marketing Manager to lead lifecycle marketing and owned-media strategy in a fast-growing fintech environment. You’ll own CRM, website optimization, and organic channels, shaping customer journeys and conversion growth across email, SMS, and RCS.

You will work with risk, compliance and data teams to ensure compliant messaging, scalable automation, and measurable commercial impact while managing external partners and internal stakeholders in a small, high-output

Qualifications

• Hands-on B2C marketing across CRM, website and organic channels.

Responsibilities

• Lead lifecycle marketing end to end across onboarding, engagement, refinance communications and reactivation.
• Own website content, SEO and conversion optimization; manage testing pipeline and briefs for agency workstreams.
• Plan and manage organic social, content amplification and Trustpilot presence.
• Coordinate PR with agencies; ensure consistent messaging across owned and earned media.
• Execute segmentation and reporting; translate data into journeys and communications.
• Control the governance and rules for customer communications to ensure compliance and cost control.
• Collaborate with Risk, Compliance, Data and other teams to drive measurable outcomes.
• Drive improvements across customer journeys and owned channels with commercial impact.

Skills

CRM & lifecycle

Website optimization

SEO & content

Email marketing

Tools

HubSpot

SendGrid

Braze

Iterable

Salesforce Marketing Cloud

Marketo

Job description

Salad is seeking a hands-on Senior Marketing Manager to lead lifecycle marketing and owned-media strategy in a fast-growing fintech environment. You’ll own CRM, website optimization, and organic channels, shaping customer journeys and conversion growth across email, SMS, and RCS.

You will work with risk, compliance and data teams to ensure compliant messaging, scalable automation, and measurable commercial impact while managing external partners and internal stakeholders in a small, high-output