Lead Generation Specialist

Vanilla Recruitment; Mansfield; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work pattern

Onsite parking

25 days holiday

Healthcare

Wellbeing initiatives

Job summary

Vanilla Recruitment is recruiting a Lead Generation Specialist for a well-established multichannel marketing services business in Mansfield. You will generate new business opportunities across marketing, creative, digital and operational services, working with sales pros and subject matter experts to identify solutions that support growth and customer acquisition.

You will use phone, email, LinkedIn and other outreach channels, research prospective clients, build a high-quality sales pipeline

Qualifications

• Proven experience in lead generation, business development, outbound sales or a similar role.
• Strong understanding of marketing, digital, ecommerce or business services environments.
• Excellent communication skills with the confidence to engage senior decision-makers.
• Experience using CRM systems to manage pipeline activity and prospect information.
• Strong attention to detail and an organised approach to managing workload.
• Ability to work independently and prioritise activities effectively.

Responsibilities

• Identify and generate new business opportunities across marketing, creative, digital, ecommerce and operational service areas.
• Execute lead generation strategies using phone, email, LinkedIn and other outreach channels.
• Research prospective clients, identifying key stakeholders and decision-makers.
• Build and maintain a high-quality sales pipeline of qualified opportunities.
• Work closely with the sales team and subject matter experts to ensure a smooth handover of opportunities.
• Monitor and analyse lead generation activity to improve engagement and conversion rates.
• Stay informed of market trends, industry developments and potential new business opportunities.

Skills

Lead generation

Business development

Outbound sales

CRM systems

Communication skills

Attention to detail

Independent working

Tools

CRM software

LinkedIn

Lead generation tools

Job description

We're delighted to be recruiting a Lead Generation Specialist on behalf of a well-established and highly respected multichannel marketing services business. This is an excellent opportunity for a commercially minded professional to play a key role in generating new business opportunities across a broad portfolio of marketing, creative, digital and operational services. The Lead Generation Specialist vacancy offers the chance to work closely with experienced sales professionals and subject matter experts, helping organisations identify solutions that support growth, customer acquisition and operational improvement.

• Competitive salary
• Mansfield based with a hybrid working pattern of 4 days in the office and 1 day from home
• Fee onsite parking
• 25 days holiday plus bank holidays
• Healthcare scheme
• Employee wellbeing initiatives

Duties and responsibilities:

• Identify and generate new business opportunities across marketing, creative, digital, ecommerce and operational service areas
• Execute lead generation strategies using phone, email, LinkedIn and other outreach channels
• Research prospective clients, identifying key stakeholders and decision-makers
• Build and maintain a high-quality sales pipeline of qualified opportunities
• Work closely with the sales team and subject matter experts to ensure a smooth handover of opportunities
• Monitor and analyse lead generation activity to improve engagement and conversion rates
• Stay informed of market trends, industry developments and potential new business opportunities

Required skills and experience:

• Proven experience in lead generation, business development, outbound sales or a similar role
• Strong understanding of marketing, digital, ecommerce or business services environments
• Excellent communication skills with the confidence to engage senior decision-makers
• Experience using CRM systems to manage pipeline activity and prospect information
• Strong attention to detail and an organised approach to managing workload
• Ability to work independently and prioritise activities effectively
• Experience generating opportunities for marketing, creative, digital, ecommerce, logistics or operational services would be advantageous, as would knowledge of LinkedIn and lead generation tools