Lead Generation Executive

Get Recruited Ltd

Wakefield

On-site

GBP 30,000 - 40,000

Full time

2 days ago

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Benefits offered by this job

Bonus for new customers and commercial

28 days' holiday plus bank holidays

Nest pension

Company mobile phone and laptop

Early finish Fridays

Wakefield or Whaley Bridge on-site

Job summary

Get Recruited is recruiting a Lead Generation Executive in Wakefield to own outbound lead generation, identify opportunities and book meetings for the sales team. The role leverages a strong bank of UK/EU opportunities and a growing product range.

You will work with an established sales team, using CRM tools to track activity, and you’ll have the chance to influence campaigns and market expansion into new regions.

Qualifications

Confidence making outbound calls and starting new conversations.
A positive, resilient and motivated approach.
Strong communication and relationship-building skills.
The ability to qualify prospects and book meetings.
Good organisation and follow-up skills.
A commercially minded and target-driven attitude.
The confidence to suggest new ideas and take ownership.
Salesforce or CRM experience would be beneficial but isn't essential.

Responsibilities

Taking ownership of outbound Lead Generation activity.
Contacting prospective customers by phone, email and LinkedIn.
Following up website traffic, enquiries and potential customer data.
Introducing new product ranges to distributors and end users.
Sending brochures, product information and marketing materials.
Identifying decision-makers and uncovering commercial opportunities.
Booking qualified meetings for the Business Development and field sales team.
Recording all Lead Generation activity accurately using Salesforce.
Supporting product launches and new routes to market.
Attending occasional customer visits and industry events.
Contributing ideas for digital campaigns, demonstrations and social media.
Helping the company expand into new industries, regions and European markets.

Skills

Outbound calling

CRM experience

Tools

Salesforce

Job description

LEAD GENERATION EXECUTIVE
WAKEFIELD
£35,000 + BONUS + BENEFITS

Are you confident on the phone, commercially switched on, and brilliant at turning opportunities into conversations?

Get Recruited is partnering with a successful, long-established group that is continuing to grow its product range, customer base, and market reach.

Following recent expansion, the business is creating a brand-new Lead Generation Executive position. This is a brilliant opportunity to join a £50m-turnover group, work with an established sales team, and take ownership of a huge bank of potential customers across the UK and Europe.

This role would suit a Lead Generation Executive, Sales Development Representative, Business Development Executive, Telesales Executive, Internal Sales Executive, Sales Executive, Appointment Setter, Outbound Sales Executive, New Business Executive or Business Development Representative who loves picking up the phone, generating interest and booking quality meetings.

THE LEAD GENERATION EXECUTIVE ROLE:

As the Lead Generation Executive, you'll manage the opening stages of the sales cycle, identifying opportunities, contacting potential customers and booking meetings for the field-based sales team.

The company already receives strong website traffic, with up to 100+ new enquiries and visits in a week from across the UK and Europe. You'll have plenty of contacts, warm opportunities and untapped markets to work with from day one.

The business currently supplies mainly through distributors but is now looking to reach more end users and promote new product ranges across the construction, landscaping, gardening and trade sectors.

This isn't a scripted call-centre role. The Lead Generation Executive will be encouraged to bring ideas, test new approaches and make the position their own. There will also be opportunities to support product launches, demonstrations, social media activity and potential TikTok campaigns.

WHAT YOU'LL BE DOING:

Taking ownership of outbound Lead Generation activity
Contacting prospective customers by phone, email and LinkedIn
Following up website traffic, enquiries and potential customer data
Introducing new product ranges to distributors and end users
Sending brochures, product information and marketing materials
Identifying decision-makers and uncovering commercial opportunities
Booking qualified meetings for the Business Development and field sales team
Recording all Lead Generation activity accurately using Salesforce
Supporting product launches and new routes to market
Attending occasional customer visits and industry events
Contributing ideas for digital campaigns, demonstrations and social media
Helping the company expand into new industries, regions and European markets

ABOUT YOU:

We're looking for a confident and proactive Lead Generation Executive who enjoys speaking with people and creating opportunities.

You’ll ideally have experience as a Lead Generation Executive, Sales Development Representative, Telesales Executive, Business Development Executive, Internal Sales Executive or similar sales professional.

Confidence making outbound calls and starting new conversations
A positive, resilient and motivated approach
Strong communication and relationship-building skills
The ability to qualify prospects and book meetings
Good organisation and follow-up skills
A commercially minded and target-driven attitude
The confidence to suggest new ideas and take ownership
Salesforce or CRM experience would be beneficial but isn't essential

Experience within manufacturing, construction, building products, landscaping, gardening, tools or trade supplies would be useful, but the company is open to different sectors.

WHAT'S ON OFFER: