Lead Generation Executive

Get Recruited (UK) Ltd; Wakefield; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Company mobile phone and laptop

28 days' holiday

Job summary

Get Recruited (UK) Ltd in Wakefield is seeking a Lead Generation Executive to open the sales cycle, identify opportunities and book meetings for the field-based team.

You'll contact prospects by phone, email and LinkedIn, handle website inquiries, and contribute to product launches and campaigns while developing within a growing £50m group with strong leads from UK and Europe.

Qualifications

• Outbound calling and opening conversations with prospects.
• Ability to qualify prospects and identify opportunities.
• Strong communication and relationship-building skills.
• Organised with good follow-up and ownership.

Responsibilities

• Lead generation: take ownership of outbound activity.
• Contact prospective customers by phone, email and LinkedIn.
• Follow up website traffic, enquiries and potential data.
• Introduce new product ranges to distributors and end users.
• Send brochures, product information and marketing materials.
• Identify decision-makers and uncover commercial opportunities.
• Book qualified meetings for the Business Development and field sales team.
• Record all Lead Generation activity in Salesforce.
• Support product launches and new routes to market.
• Attend occasional customer visits and industry events.
• Contribute ideas for digital campaigns and social media.
• Help the company expand into new industries, regions and European markets.

Skills

Outbound calling

Prospect qualification

Communication skills

Target-driven

Tools

Salesforce

Job description

LEAD GENERATION EXECUTIVE

WAKEFIELD

£35,000 + BONUS + BENEFITS

Are you confident on the phone, commercially switched on, and brilliant at turning opportunities into conversations?

Get Recruited is partnering with a successful, long-established group that is continuing to grow its product range, customer base, and market reach.

Following recent expansion, the business is creating a brand-new Lead Generation Executive position. This is a brilliant opportunity to join a £50m-turnover group, work with an established sales team, and take ownership of a huge bank of potential customers across the UK and Europe.

This role would suit a Lead Generation Executive, Sales Development Representative, Business Development Executive, Telesales Executive, Internal Sales Executive, Sales Executive, Appointment Setter, Outbound Sales Executive, New Business Executive or Business Development Representative who loves picking up the phone, generating interest and booking quality meetings.

THE LEAD GENERATION EXECUTIVE ROLE

As the Lead Generation Executive, you'll manage the opening stages of the sales cycle, identifying opportunities, contacting potential customers and booking meetings for the field-based sales team.

The company already receives strong website traffic, with up to 100+ new enquiries and visits in a week from across the UK and Europe. You'll have plenty of contacts, warm opportunities and untapped markets to work with from day one.

The business currently supplies mainly through distributors but is now looking to reach more end users and promote new product ranges across the construction, landscaping, gardening and trade sectors.

This isn't a scripted call-centre role. The Lead Generation Executive will be encouraged to bring ideas, test new approaches and make the position their own. There will also be opportunities to support product launches, demonstrations, social media activity and potential TikTok campaigns.

WHAT YOU'LL BE DOING

• Taking ownership of outbound Lead Generation activity
• Contacting prospective customers by phone, email and LinkedIn
• Following up website traffic, enquiries and potential customer data
• Introducing new product ranges to distributors and end users
• Sending brochures, product information and marketing materials
• Identifying decision-makers and uncovering commercial opportunities
• Booking qualified meetings for the Business Development and field sales team
• Recording all Lead Generation activity accurately using Salesforce
• Supporting product launches and new routes to market
• Attending occasional customer visits and industry events
• Contributing ideas for digital campaigns, demonstrations and social media
• Helping the company expand into new industries, regions and European markets

ABOUT YOU

• Confidence making outbound calls and starting new conversations
• A positive, resilient and motivated approach
• Strong communication and relationship-building skills
• The ability to qualify prospects and book meetings
• Good organisation and follow-up skills
• A commercially minded and target-driven attitude
• The confidence to suggest new ideas and take ownership

Salesforce or CRM experience would be beneficial but isn't essentialExperience within manufacturing, construction, building products, landscaping, gardening, tools or trade supplies would be useful, but the company is open to different sectors.

WHAT'S ON OFFER

• Competitive salary
• Bonus for generating new customers and commercial opportunities
• 28 days' holiday plus bank holidays
• NEST pension
• Company mobile phone and laptop
• Monday to Thursday, 8:00am-5:00pm
• Early finish every Friday at 3:00pm
• Choice of working from Wakefield or Whaley Bridge
• Full product and systems training
• Established sales contacts and strong website-generated leads
• Opportunity to develop within a growing £50m group
• Supportive, down-to-earth and hardworking team
• Genuine freedom to shape the Lead Generation Executive position

This is a fantastic opportunity for an ambitious Lead Generation Executive to join a growing British manufacturer with a strong reputation, an established customer base and exciting plans for further expansion.

We are an equal opportunities employer and we never charge candidates a fee for our services