Lead Generation Marketing Manager

Verisure; Brentford; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Lead Generation Marketing Manager, where you'll play a pivotal role in enhancing marketing performance and driving lead generation. In this full-time position, you will leverage your analytical skills to optimize digital marketing strategies, manage content creation, and oversee financial reporting. With opportunities for career progression and a commitment to diversity and inclusion, this innovative firm offers a vibrant workplace where your contributions will make a significant impact. If you're passionate about marketing and eager to grow, this role is your chance to shine.

Benefits

Internal mobility opportunities

Training and skill development

International opportunities

Diversity and inclusion initiatives

Qualifications

• Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business.
• Experience in Digital or Performance Marketing roles is essential.
• Proficient in Excel, PowerPoint, and Google Analytics.

Responsibilities

• Lead generation operations with a hands-on approach to improve the website.
• Analyze campaign performance and provide actionable insights.
• Manage financial reporting and ensure billing accuracy.

Skills

Analytical skills

Communication skills

Project management

SEO knowledge

Digital marketing

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Tools

Google Analytics

Google Ads

Meta Ads

Excel

PowerPoint

Google Tag Manager

HTML

CSS

SQL

Job description

Lead Generation Marketing Manager

We have an exciting opportunity available in our Marketing department for Verisure Ireland, based in our offices in Dublin, London, or Newcastle. We are seeking a reliable, experienced Lead Generation Manager to join our busy marketing team and be part of Europe’s leading home and business security supplier. This is a full-time, newly created role within the business, offering a clear career path to Marketing Director.

Lead Generation Marketing Manager Job Purpose

As the Lead Generation Manager, you will report to the Marketing Director and be responsible for ensuring optimal performance in both online and ATL marketing. You will present learnings, assist in budget and forecast exercises, analyze performance, and provide critical business support to drive decision-making. The ideal candidate should be highly analytical, well-organized, persistent, detail-oriented, and possess effective communication skills.

The successful candidate will lead our Lead Generation operations with a hands-on approach to improve our website. Understanding the inner workings of our CMS, CRM, and other relevant databases is essential. You should quickly develop an in-depth knowledge of our business structure, objectives, and budgets, using this to influence decision-making. The candidate must be independent, entrepreneurial, self-directed, and capable of establishing reporting and processes to support marketing leadership and strategic projects.

Job Duties

1. Digital CRO: Test and update the website, landing pages, and funnels to improve conversion rates, lead quality, and volume.
2. Marketing Content: Generate and adapt new video and image designs for online marketing and ATL, supervise the graphic designer, and optimize text content for SEO.
3. TV Performance & Support: Understand and leverage TV advertising's influence on lead generation, coordinate with production agencies, and ensure timely delivery of monthly TV copies.
4. Optimizing Lead Allocation: Review campaign performance daily, analyze dips and peaks, lead testing of lead distribution channels, and track digital marketing effectiveness across branches, providing analysis and action plans.
5. Financial Reporting: Manage accounting responsibilities, ensure timely financial reports, variance analyses, billing accuracy, and maintain controls over client billing and credit notes.

Requirements / Must Have

• Bachelor’s degree or equivalent in Marketing, Economics, Engineering, or Business; Master’s degree is a plus.
• Proficient in Excel and PowerPoint.
• Experience with Google Analytics, Google Tag Manager, Google Ads, Meta Ads, and other ad platforms.
• Advanced HTML and CSS skills.
• Knowledge of SEO best practices.
• SQL and database management knowledge is a strong plus.
• Reliable, autonomous, organized, and able to prioritize tasks.
• Highly analytical with the ability to distill data into insights and recommendations.
• Experience or strong interest in marketing.

Additional Skills and Qualifications

• Significant experience in Digital or Performance Marketing roles.
• Excellent analytical, problem-solving, and presentation skills, with the ability to influence senior leadership.
• Proactive, results-driven, and able to work independently.
• Strong attention to detail and ability to manage multiple tasks.
• Ability to inspire confidence and credibility.

Verisure Career Opportunities

We offer internal mobility, training, international opportunities, and tools for skill development. Our high-quality service results in satisfied and loyal customers and strong growth and retention rates globally. This role offers significant progression opportunities!

Diversity & Inclusion

Verisure is an equal opportunities employer. We value diversity and encourage applicants from all backgrounds. Please contact us if you have specific requirements during the recruitment process.

Ready to join our team?

Apply today and turn your dream job into reality!

Be you. Be more. Be Verisure.

All employees must complete a DBS check, provided by Verisure to all successful candidates.