Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Oxford; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading national digital health company is seeking a Performance Marketing Manager for a full-time remote role, focusing on driving sales growth through paid marketing channels. The ideal candidate will have extensive experience with Google Ads, Meta Ads, and other paid platforms, contributing to the mission of improving healthcare accessibility.

Benefits

100% remote work

Full-time stability

Work within a compatible time zone

Join a nearly 20-year-old successful organization

Contribute to a mission to improve healthcare accessibility

Work with top leadership and a supportive team

Participate in a cohesive marketing strategy

Qualifications

• Extensive experience in paid platforms like Google Ads and Meta Ads.
• Excellent English communication skills.
• Demonstrated success in running effective campaigns.

Responsibilities

• Develop and execute paid search strategies to increase member acquisition.
• Monitor, analyze, and optimize PPC campaigns.
• Collaborate with sales to align messaging and growth strategies.

Skills

Google Ads

Meta Ads

Bing Ads

TikTok Ads

PPC Campaign Management

Keyword Research

A/B Testing

Job description

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Performance Marketing Manager (Full-Time/Remote), Oxford District

Client: Digital Smile Planning

Location: Oxford District, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance marketing role seeks an experienced professional with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.

You will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover, reporting to the Head of Marketing, and working with the Retail and Corporate Divisions. The role is full-time, 40 hours per week, with at least 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search strategies to increase member acquisition across platforms like Google and Bing.
• Manage paid social campaigns to acquire and retain members, creating platform-specific ad creatives.
• Monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition.
• Collaborate with sales to align messaging and growth strategies.
• Conduct keyword research, manage bids, ad copy, and landing page optimisation.
• Develop lead generation ideas through targeted campaigns at all funnel stages.
• Track and optimise the entire funnel, from impressions to conversions.
• Manage PPC and paid social budgets effectively.
• Implement A/B testing for ad copy, creatives, and bidding strategies.
• Generate regular performance reports with insights and recommendations.
• Explore new paid platform opportunities and channels to sustain growth.
• Collaborate with creative and content teams to ensure brand consistency.
• Align performance marketing with organic search and overall marketing strategies.
• Communicate campaign performance and insights to stakeholders.

Key Performance Indicators

• Drive month-on-month growth in dental cover sales.
• Measure sales and revenue from campaigns, focusing on ROI and customer lifetime value.
• Optimise Customer Acquisition Cost (CAC) and improve the acquisition funnel metrics.

Ideal Profile & Requirements

This full-time role requires a passionate, results-driven individual with extensive experience in paid platforms like Google Ads and Meta Ads, excellent English communication, integrity, and a growth mindset. Demonstrated success in running effective campaigns is essential.

What's on Offer?

• 100% remote work
• Full-time stability
• Work within a compatible time zone
• Join a nearly 20-year-old successful organization
• Contribute to a mission to improve healthcare accessibility
• Work with top leadership and a supportive team
• Participate in a cohesive marketing strategy aligned with broader goals