Lead Content Designer: User-First Digital Content (Hybrid)

Yorkshire Water; Leeds; Hybrid; GBP 49,000 - 61,000; Full time

Benefits offered by this job

Annual bonus up to £1,000

Pension up to 12% company contribution

Life assurance 4x pensionable salary

Health cash plan / Critical illness /

Dental insurance

Cycle to work scheme

Online GP service

Job summary

Yorkshire Water is seeking a Lead Content Designer to drive content design excellence across our Digital team in Leeds. You will lead best practices, create and publish digital content in Umbraco, and champion a user-centred approach.

You will map customer journeys, develop content requirements from insights and ensure content is accessible, SEO-friendly and well governed. Hybrid working in Leeds and ongoing professional development are offered.

Qualifications

• Experience creating clear, accessible content for digital journeys.
• Excellent writing, editing and proofreading with strong attention to detail.
• Creative mindset with ability to identify improvement opportunities.
• Strong communication to influence diverse audiences.
• Experience developing content plans in a CMS.
• Good understanding of SEO for digital channels.
• Analytical, data-informed approach to improving experiences.

Responsibilities

• Lead and champion content design best practice across the organisation.
• Create, edit and publish digital content in Umbraco CMS.
• Advocate for user-centred content decisions.
• Map customer journeys to identify pain points and improvements.
• Develop user stories and content requirements from insights.
• Write clear, accessible content in plain English.
• Influence stakeholders to value content design and user focus.
• Ensure content governance, maintenance and optimisation throughout its lifecycle.
• Review journeys and enhance the overall user experience.
• Create engaging, inclusive content to help customers achieve goals.
• Conduct regular website audits for accessibility and accuracy.
• Apply SEO best practices to metadata and headings.
• Collaborate with teams to develop insight-led content plans.
• Support digital projects by embedding content requirements.

Skills

Content design

Creative writing

Editing & proofreading

CMS usage (Umbraco)

SEO best practices

Stakeholder management

Content planning

User-centred design

Research & insight

Tools

Umbraco CMS

Job description

Yorkshire Water is seeking a Lead Content Designer to drive content design excellence across our Digital team in Leeds. You will lead best practices, create and publish digital content in Umbraco, and champion a user-centred approach.

You will map customer journeys, develop content requirements from insights and ensure content is accessible, SEO-friendly and well governed. Hybrid working in Leeds and ongoing professional development are offered.