Head of Digital Content & Information Architecture

Westfield Secondary School; Sheffield; Presencial; GBP 60 000 - 80 000; Tempo integral

Resumo da oferta

Sheffield City Council is seeking an experienced Content Design Lead to shape digital content across council channels. You will set strategy, lead a content team and collaborate with designers, researchers and developers to deliver user-centred services.

The role focuses on governance, information architecture and metadata standards, ensuring accessible, high-quality content that supports statutory requirements and residents’ needs.

Qualificações

• Experience leading, managing and developing content professionals.
• Experience developing and implementing content strategies aligned to user needs.
• Experience establishing content governance, workflows and quality assurance processes.
• Experience managing information architecture, taxonomy and metadata for complex digital services.
• Experience developing content standards, style guides, patterns and reusable components.
• Experience using user research, analytics and customer insight to drive content improvements.
• Strong understanding of user-centred design and content design principles.

Responsabilidades

• Manage, develop and support Content Specialists, fostering a high-performing content discipline.
• Own and deliver the organisation's digital content strategy, ensuring alignment with user needs and organisational priorities.
• Lead content governance, including ownership, workflows, review cycles and content lifecycle management.
• Define and maintain information architecture, taxonomy, metadata standards and content models across digital services.
• Own content standards, style guides, reusable content patterns and component guidance.
• Establish and monitor quality assurance processes to ensure content is accurate, accessible, compliant and effective.
• Use analytics, search data, user research and customer feedback to drive continuous improvement.
• Provide expert advice on content design, information architecture and content governance.
• Work collaboratively with service designers, user researchers, CRM specialists, developers and service teams to improve end-to-end customer journeys.
• Champion user-centred design and content best practice across the organisation.

Conhecimentos

Content leadership

Content strategy

Content governance

Information architecture

Metadata standards

Content patterns

User research

Analytics

Stakeholder influence

Cross-functional collaboration

Descrição da oferta de emprego

Sheffield City Council is seeking an experienced Content Design Lead to shape digital content across council channels. You will set strategy, lead a content team and collaborate with designers, researchers and developers to deliver user-centred services.

The role focuses on governance, information architecture and metadata standards, ensuring accessible, high-quality content that supports statutory requirements and residents’ needs.