Key Account Representative - Wakefield - British American Tobacco

Acosta Europe; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading field marketing firm in the UK is seeking a driven Key Account Representative to enhance brand presence across major retail stores. The role includes conducting store visits to ensure product availability and compliance, negotiating displays, and building relationships with retail stakeholders. Ideal candidates are proactive, organised, and possess strong communication skills. This position offers a competitive salary, company car, and opportunities for professional development within a flexible work environment.

Benefits

Competitive salary

Company car

Flexible working environment

25 days holiday plus bank holidays

Life assurance

Access to ongoing development

Qualifications

• Strong communication and interpersonal skills.
• Target-driven and highly organised.
• Confident, self-motivated with a proactive mindset.
• Valid driving licence is essential due to travel.

Responsibilities

• Conduct store visits aligned to client KPIs.
• Achieve promotional compliance and support launches.
• Negotiate additional displays and off-shelf opportunities.
• Record in-store activity accurately.
• Utilise data and adjust journey plans dynamically.
• Build relationships with store managers and stakeholders.
• Provide feedback on competitor activity and trends.
• Manage point-of-sale stock for promotions.

Skills

Strong communication skills

Time management

Proactive mindset

Ability to build rapport

IT literate

Job description

Key Account Representative

About Us:

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight‑led field marketing solutions. We're now looking for a driven Key Account Representative to join our field team and represent key clients across major retail stores. If you thrive in a fast‑paced, autonomous role and want to make an immediate impact on sales, this could be the opportunity for you.

About the Role:

As a Key Account Representative, you'll visit stores in a defined territory, ensuring our clients' products are fully available, visible and compliant at the point of purchase. Using real‑time data and insights, you'll prioritise store visits, negotiate extra space and displays and build strong relationships with retail teams, to increase brand presence and drive incremental sales.

Key Responsibilities:

• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and dynamically adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for all client promotional cycles.

What We're Looking For:

• Strong communication and interpersonal skills with the ability to build store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full valid driving licence (essential due to travel requirements).

Desirable Experience:

• Previous experience in retail, FMCG, field sales or merchandising.

What We Offer:

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers

If you're driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.