Junior Creative Strategist: Fast-Paced Growth & Video Ads

Inside Out Awards Ltd; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid work London

Birthday day off

33 days leave

WellHub membership

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Job summary

Fussy is seeking a Junior Creative Strategist to join our scale-up team. You’ll develop concepts, write briefs and scripts, and guide content creators to deliver high-performing ads across Meta and YouTube.

You’ll learn from two senior strategists and help shape the creative testing roadmap while analyzing outcomes to drive growth. You’ll need a keen understanding of consumer psychology, strong writing, and fluency in short-form video formats.

Qualifications

• Strong understanding of consumer psychology: why people buy, objections, and three-second answers.
• Strong writing: hooks, scripts, headlines, on-screen text. Concise beats clever.
• Fluency in short-form video across TikTok, Reels and Shorts, not as trends to copy but formats to use.
• Strong prioritisation skills: choose highest-value tests with many ideas.
• Portfolio of video work concepted or scripted with results; thinking and results matter over polish.
• Experience in creative strategy for a D2C brand, especially beauty/personal care, is a plus.

Responsibilities

• Develop concepts, hooks and messaging angles for Meta and YouTube that stop scrolling, click and buy.
• Contribute to the creative testing roadmap from briefs to live ads, feeding learnings back to the next round.
• Turn customer psychology, reviews, support tickets and category trends into new creative ideas.
• Write briefs and scripts for content creators, editors and designers, and give feedback to improve ads.
• Manage day-to-day with creators and editors, keeping concepts moving from brief to delivery.
• Collaborate with media buyers to understand performance across ROAS, CAC, CTR, hook rate and conversion.

Skills

Consumer psychology

Strong writing

Short-form video

Prioritisation

Video portfolio

Tools

CapCut

Premiere

Figma

Photoshop

Job description

Fussy is seeking a Junior Creative Strategist to join our scale-up team. You’ll develop concepts, write briefs and scripts, and guide content creators to deliver high-performing ads across Meta and YouTube.

You’ll learn from two senior strategists and help shape the creative testing roadmap while analyzing outcomes to drive growth. You’ll need a keen understanding of consumer psychology, strong writing, and fluency in short-form video formats.