Creative Strategist (Paid Social)

Bettervits; United Kingdom; On-site; GBP 55,000 - 75,000; Full time

Job summary

Bettervits is seeking a Creative Strategist focused on direct-response video advertising for paid social campaigns. You will translate insights into high-performing video concepts, write briefs for creators and editors, and ensure content quality aligns with performance goals.

Ideal candidates will have a proven track record in paid social, strong copy instincts, and the ability to turn data into actionable creative strategies at pace.

Qualifications

• Proven experience in paid social advertising (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative.
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyse creative performance and translate insights into action.
• Fast execution and high output capability.

Responsibilities

• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.
• Review UGC submissions and scripts for messaging clarity and compliance.
• Interpret creative results to improve and scale winning ideas.

Skills

Paid social advertising

Direct-response storytelling

Idea generation for video ads

Copywriting instincts

Job description

About Us

Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No micromanagement - just high standards, creative thinking, and people who get things done.

Role Overview

We are looking for a Creative Strategist who naturally thinks in ads, understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results.

This is a specialist position focused on direct-response video advertising. It requires experience within paid social environments and the ability to take a concept from idea to execution. It is not a social media management, general UGC creation, or media buying role.

You will be expected to:

• Analyze products, audiences and insights to inform concepts


• Develop creative angles, hooks and storyboards


• Write clear briefs for creators, editors and scriptwriters


• Review and refine video content to ensure quality and performance alignment


• Interpret creative data and optimise concepts accordingly

Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with paid social video assets. Experience in direct-response advertising is essential for success in this role.

Key Responsibilities

Creative Development

• Develop high-performing concepts based on psychology and product benefits.


• Generate new paid social ad ideas daily.


• Write structured creative briefs for creators, editors and scriptwriters.

Quality & Performance

• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.


• Own creative quality control before ads go live.


• Interpret creative results to improve and scale winning ideas.

Cross-Functional Collaboration

• Work with editors and copywriters to optimise cadence, storytelling and retention.


• Support testing roadmaps and creative strategy development.

Requirements

• Proven experience in paid social advertising (Meta-first).


• Portfolio with ad concepts, hooks, scripts and winning creative.


• Strong understanding of direct-response frameworks and storytelling cadence.


• Able to analyse creative performance and translate insights into action.


• Strong copy instincts and detail orientation.


• Fast execution and high output capability.


• Independent thinker with endless ideas.

This role is not suitable for candidates whose only experience is: