Creative Strategist: Social Video & Ads (Hybrid)

Pure Pet Food; Leeds; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Great salary up to £35k

Discretionary bonus scheme

Hybrid working – 3 days in office, 2 w

33 days holiday

Free dog food for your dog up to £100/

Small business with a family feel

Salary Exchange Company Pension

Team social events

Free on-site parking

Cycle to work

Bring your dog into work

Group Life Assurance & Critical Illi

EAP & Virtual GP Service

Job summary

Pure Pet Food is hiring a Creative Strategist to join our fast-paced Growth Team in the UK. You’ll craft performance-driven ads for TikTok, Meta and YouTube, manage end-to-end production from concept to launch, and collaborate with media buyers to optimise results.

Expect a dynamic, dog-loving culture with flexible hybrid working and strong team support. You’ll bring experience in creative video content, scripting and storytelling, plus a passion for social media.

Qualifications

• Experience in creative, video editing, content marketing, copywriting, graphic design or organic social.
• A content creator mindset with confidence and a natural presence on camera.
• Confidence in scripting and storytelling, and an understanding of how an edit comes together.
• A passion for content and social media, especially Meta, Instagram and TikTok.
• Curiosity about AI tools and a keenness to use them to work faster and better.
• A focus on what performs, not just what looks good.
• A self-driven and organised approach, with strong attention to detail and creative intuition.
• A collaborative, team-player attitude and the ability to thrive in a fast-moving, hybrid team.

Responsibilities

• Come up with scroll-stopping creative concepts for paid social video ads on TikTok and Meta.
• Write high-performing scripts with strong hooks, clear messaging and persuasive storytelling
• Appear on camera to create content, presenting in a natural and relatable way.
• Edit video content from rough cut to finished ad, using a range of editing tools.
• Use AI-assisted editing tools to bring concepts to life quickly.
• Write clear content briefs for production, including filming direction for UGC creators and the in-house team.
• Review ad performance with the team, then test, learn and iterate on creatives based on performance,
• Keep on top of TikTok and Meta trends, and bring new content ideas to the table
• Work closely with the other creative strategists to share ideas, give and take feedback, and keep raising the bar on our creative output.

Skills

Creative video editing

Content marketing

Copywriting

Graphic design

Organic social

Camera presence

Job description

Pure Pet Food is hiring a Creative Strategist to join our fast-paced Growth Team in the UK. You’ll craft performance-driven ads for TikTok, Meta and YouTube, manage end-to-end production from concept to launch, and collaborate with media buyers to optimise results.

Expect a dynamic, dog-loving culture with flexible hybrid working and strong team support. You’ll bring experience in creative video content, scripting and storytelling, plus a passion for social media.