Direct-Response Video Creative Strategist

Bettervits; United Kingdom; On-site; GBP 55,000 - 75,000; Full time

Job summary

Bettervits is seeking a Creative Strategist focused on direct-response video advertising for paid social campaigns. You will translate insights into high-performing video concepts, write briefs for creators and editors, and ensure content quality aligns with performance goals.

Ideal candidates will have a proven track record in paid social, strong copy instincts, and the ability to turn data into actionable creative strategies at pace.

Qualifications

• Proven experience in paid social advertising (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative.
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyse creative performance and translate insights into action.
• Fast execution and high output capability.

Responsibilities

• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.
• Review UGC submissions and scripts for messaging clarity and compliance.
• Interpret creative results to improve and scale winning ideas.

Skills

Paid social advertising

Direct-response storytelling

Idea generation for video ads

Copywriting instincts

Job description

Bettervits is seeking a Creative Strategist focused on direct-response video advertising for paid social campaigns. You will translate insights into high-performing video concepts, write briefs for creators and editors, and ensure content quality aligns with performance goals.

Ideal candidates will have a proven track record in paid social, strong copy instincts, and the ability to turn data into actionable creative strategies at pace.