Internal Sales Leader — Growth & Coaching Lead

Genuit Group; Doncaster; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave plus bank holdays

Matched pension contributions up to 8%

Sharesave scheme

Enhanced Maternity & Paternity pay

Job summary

Genuit Group is seeking an Internal Sales Manager to lead our Desk Based Account Managers (DBAMs) at the Doncaster site. You will coach, develop and drive a proactive, customer-centric sales approach to grow key accounts.

This senior role emphasizes CRM utilisation and cross-functional collaboration with Field Sales and Key Account teams to maximise opportunities and deliver sustainable growth.

Qualifications

• Experience leading an internal sales, account management or customer-facing team.
• Strong leadership, coaching and performance management skills.
• Experience driving sales growth through proactive account management and customer engagement.
• Good understanding of CRM systems and using data to support commercial decisions.
• Excellent communication, presentation and influencing skills.
• The confidence to work effectively with both frontline teams and senior stakeholders.

Responsibilities

• Lead, coach and motivate a team of Desk Based Account Managers (DBAMs).
• Set clear expectations and KPIs, supporting the team to achieve sales, retention and customer engagement targets.
• Provide regular coaching, feedback and development to build capability and performance.
• Share best practice and support the development of future talent.
• Lead a proactive approach to customer contact, ensuring customers receive regular and valuable engagement.
• Strengthen customer retention by identifying risks, opportunities and changing customer needs.
• Support customer reviews and key meetings where required.
• Develop the DBAM team as trusted and responsive points of contact for customers.
• Identify and develop new sales opportunities through proactive customer contact and prospecting.
• Improve conversion through effective opportunity management and follow-up.
• Work closely with Field Sales and Key Account teams to grow customer relationships and maximise opportunities.
• Use customer campaigns and insight to create a consistent approach to account growth.
• Drive effective use of CRM across the DBAM team, ensuring accurate and up-to-date customer information.
• Use CRM data and customer insight to identify trends, opportunities and areas for improvement.
• Ensure consistent standards for customer records, activity and reporting.
• Work as part of the Sales Leadership Team to support the wider sales and customer engagement strategy.
• Translate commercial priorities into clear actions for the DBAM team.
• Share customer insight and performance updates with senior leaders.
• Support the delivery of wider commercial initiatives and marketing campaigns.

Skills

People leadership

CRM proficiency

Sales growth

Customer engagement

Communication

Tools

CRM systems

Sales reporting tools

Job description

Genuit Group is seeking an Internal Sales Manager to lead our Desk Based Account Managers (DBAMs) at the Doncaster site. You will coach, develop and drive a proactive, customer-centric sales approach to grow key accounts.

This senior role emphasizes CRM utilisation and cross-functional collaboration with Field Sales and Key Account teams to maximise opportunities and deliver sustainable growth.