Insurance UX & Conversion Optimisation Lead

PIB Group; Gloucester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

26 days holiday

Hybrid working

Job summary

PIB Group is seeking a UX, Conversion & Optimisation Manager to optimise digital insurance journeys across brands, including quote-and-buy, renewals, and self-service flows. The role focuses on improving online conversions and revenue with a strong emphasis on accessibility and WCAG compliance.

You will lead end-to-end journey analyses, define briefs and wireframes, and collaborate with sales, product and marketing to deliver commercial outcomes.

Qualifications

• Experience in insurance, financial services or other regulated environments.
• Proven experience optimising commercial websites or a multi-site web portfolio.
• Track record of improving online conversion and revenue and hands-on experience running AB and multivariate tests.
• Experience collaborating with sales, product and marketing teams to deliver commercial outcomes.
• Strong knowledge of web UX and UI best practice and conversion rate optimisation methodologies.
• Solid understanding of digital analytics (GA4) and tagging.
• Ability to interpret data and insight to identify issues and opportunities.

Responsibilities

• Develop a pragmatic optimisation roadmap ensuring changes to insurance journeys support good customer outcomes and regulatory obligations.
• Review end-to-end online journeys (quote, buy, renewals, mid-term changes, claims), identifying issues in UX, question sets, content, and form design.
• Lead structured question set analysis for online insurance journeys, ensuring questions are clear, sequenced logically, aligned to underwriting as well as accessibility needs, and minimising drop‑off and confusion.
• Use a best practice approach for form completion (validation, error messaging, field groupings, and online help) and document clear recommendations for each product journey.
• Champion accessibility and inclusive design, assessing journeys against WCAG standards and documenting required changes to make forms and flows usable for all customers.
• Create clear briefs, user stories, acceptance criteria and wireframe‑level specifications so that development capacity is used on the highest‑value changes.
• Monitor performance of digital insurance journeys using analytics and feedback tools (e.g.GA4, Zuko etc), identifying pain points and opportunities.

Skills

UX best practices

CRO methodologies

A/B testing

GA4 analytics

SEO fundamentals

Data interpretation

Cross-functional collaboration

Regulated industry experience

Job description

PIB Group is seeking a UX, Conversion & Optimisation Manager to optimise digital insurance journeys across brands, including quote-and-buy, renewals, and self-service flows. The role focuses on improving online conversions and revenue with a strong emphasis on accessibility and WCAG compliance.

You will lead end-to-end journey analyses, define briefs and wireframes, and collaborate with sales, product and marketing to deliver commercial outcomes.