Conversion-Driven UX Manager for Insurance Journeys

PIB Group; United Kingdom; Hybrid; GBP 65,000 - 97,000; Full time

Benefits offered by this job

26 days holiday

Hybrid working

Remote working option

Job summary

PIB Group’s Underwriting Collective is seeking an UX, Conversion & Optimisation Manager to optimise digital insurance journeys—quote and buy, renewals and self-service—across brands to drive profitable growth.

You will lead A/B/multivariate tests, analyse GA4 data, ensure accessibility per WCAG, and translate insights into briefs and wireframes for development. A collaboration-driven, regulated environment experience is essential.

Qualifications

• Experience in insurance, financial services or other regulated environments.
• Proven experience optimizing commercial websites or a multi-site web portfolio.
• Hands-on experience running A/B and multivariate tests.
• Ability to collaborate with sales, product and marketing teams to deliver commercial outcomes.

Responsibilities

• Develop a pragmatic optimisation roadmap aligning journeys with customer outcomes and regulatory obligations.
• Review end-to-end online journeys (quote, buy, renewals, changes, claims) for UX issues and form design.
• Lead structured question set analysis to minimise drop-off and ensure accessibility.
• Create briefs, user stories, and wireframe-level specs for high-value changes.
• Monitor performance via analytics and feedback tools (e.g., GA4, Zuko) and identify pain points and opportunities.

Skills

UX optimization

A/B testing

Multivariate testing

Web analytics GA4

Conversion optimization

Tools

GA4

Zuko

Job description

PIB Group’s Underwriting Collective is seeking an UX, Conversion & Optimisation Manager to optimise digital insurance journeys—quote and buy, renewals and self-service—across brands to drive profitable growth.

You will lead A/B/multivariate tests, analyse GA4 data, ensure accessibility per WCAG, and translate insights into briefs and wireframes for development. A collaboration-driven, regulated environment experience is essential.