Insurance UX & Conversion Optimisation Lead

PIB Group Services Ltd.; Gloucester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

26 days holiday (plus bank holidays)

Hybrid working arrangement

One day per week in the office

Job summary

PIB Group Services Ltd. is seeking an UX, Conversion & Optimisation Manager for the Underwriting Collective division. You will optimise digital journeys across quote, buy and renewals, driving conversions and revenue while ensuring accessibility and regulatory alignment.

The role requires insurance experience, a track record of CRO and hands-on A/B testing. You will work across brands, advocate WCAG, analytics and structured discovery to deliver high‑value changes.

Qualifications

• Experience in insurance or other regulated environments.
• Proven track record of improving online conversion and revenue.
• Hands-on experience running A/B and multivariate tests.
• Experience collaborating with sales, product and marketing teams.

Responsibilities

• Develop an optimisation roadmap for online insurer journeys across quote, buy, renewals, and self-service.
• Review end-to-end online journeys and identify UX issues, form design and content improvements.
• Lead structured question set analysis ensuring accessibility and logical sequencing.
• Document briefs, user stories and wireframes for high-value changes and track performance.

Skills

Conversion optimization

Analytics interpretation

Cross-functional collab

UX best practices

Tools

GA4

Zuko

SEO basics

Job description

PIB Group Services Ltd. is seeking an UX, Conversion & Optimisation Manager for the Underwriting Collective division. You will optimise digital journeys across quote, buy and renewals, driving conversions and revenue while ensuring accessibility and regulatory alignment.

The role requires insurance experience, a track record of CRO and hands-on A/B testing. You will work across brands, advocate WCAG, analytics and structured discovery to deliver high‑value changes.