Conversion Optimisation Lead for Digital Growth
Hastings Direct
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Benefits offered by this job
Job summary
Hastings Direct seeks an experienced Optimization professional to lead end-to-end experiments, manage the Optimisation Roadmap and translate insights into conversion-focused strategies. You will leverage PowerBI and Snowflake to analyse performance and drive business outcomes in a high-volume ecommerce environment.
The role demands strong UX understanding, rigorous testing, and cross-functional collaboration to shape market-leading customer experiences and new propositions for our insured
Qualifications
- Experience in optimisation and experimentation with a track record of commercial success in a high-volume ecommerce business.
- Experience with data platforms such as PowerBI and Snowflake with a solid understanding of commercial performance.
- Data-driven digital marketing professional focused on evaluating qual and quant data to drive conversion-centric strategies.
Responsibilities
- Own end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing and sign-off with stakeholders, measurement and next steps.
- Maintain the Optimisation Roadmap and track activity, hypothesis creation, outcomes and apply across the organisation.
- Conduct regular competitor analysis and stay abreast of industry best practice.
- Drive continuous process improvement of processes covering insight-driven ideation, prioritisation, UX execution, QA and reporting.
- Support development and delivery of new propositions and MVPs to the customer base.
Skills
Tools
Job description
Hastings Direct seeks an experienced Optimization professional to lead end-to-end experiments, manage the Optimisation Roadmap and translate insights into conversion-focused strategies. You will leverage PowerBI and Snowflake to analyse performance and drive business outcomes in a high-volume ecommerce environment.
The role demands strong UX understanding, rigorous testing, and cross-functional collaboration to shape market-leading customer experiences and new propositions for our insured
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