Digital Testing & Optimisation Lead – CRO & UX Insights

Tapestry Inc; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working (3 days in office)

Volunteer day per year

Learning & development opportunities

Career progression & internal mobility

Employee events & inclusion programs

Discounts up to 50% on Coach products

Private healthcare & dental cover

Pension plan

Job summary

Coach is seeking a commercially minded Digital Testing & Optimisation Manager to lead our Europe CRO programme and drive conversion improvements across Coach digital channels. You will partner with Ecommerce, UX, Product, CRM and Tech to prioritise testing, develop hypotheses, and translate data into action.

The role requires 4–6+ years in optimisation or analytics, hands-on experience with Optimizely, GA4, Contentsquare, and a strong capability in stakeholder management.

Qualifications

• 4-6+ years' experience in Digital Optimisation, CRO, Ecommerce, Product Analytics or related field.
• Proven experience managing A/B and multivariate testing programmes.
• Hands-on experience with Optimizely or similar A/B testing platform.
• Strong understanding of ecommerce metrics and customer journey optimisation.
• Experience with GA4, Contentsquare, Quantum Metrics, Adobe Analytics or similar.
• Experience with Personalisation platforms like Optimizely, Dynamic Yield or similar.
• Strong analytical skills with ability to translate data to recommendations.
• Excellent communication and stakeholder management.

Responsibilities

• Lead the Europe Digital Testing & Optimisation Programme across Coach digital channels.
• Own and deliver the digital testing and optimisation roadmap across key customer journeys.
• Develop hypotheses from analytics and business opportunities; prioritise testing opportunities.
• Collaborate with Ecommerce, UX, Product, CRM and Technology teams globally.
• Design, implement and evaluate A/B, multivariate and personalisation tests.
• Analyse heatmaps, funnels and performance dashboards; report insights to leadership.

Job description

Coach is seeking a commercially minded Digital Testing & Optimisation Manager to lead our Europe CRO programme and drive conversion improvements across Coach digital channels. You will partner with Ecommerce, UX, Product, CRM and Tech to prioritise testing, develop hypotheses, and translate data into action.

The role requires 4–6+ years in optimisation or analytics, hands-on experience with Optimizely, GA4, Contentsquare, and a strong capability in stakeholder management.