Identity Plus Growth & Optimisation Lead

Experian; England; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare

Sharesave scheme

25 days annual leave

Job summary

Experian is seeking an experienced Optimisation Manager to drive the commercial performance of Identity Plus (ID+) within our consumer services ecosystem. You will own the optimisation roadmap, lead experimentation and personalisation initiatives, and work closely with Product, Design, Engineering and Analytics to balance growth with customer outcomes.

You will monitor performance, communicate insights to the business and partner on new features and rollouts, leveraging A/B testing and MVP

Qualifications

• 5+ years of experience in optimisation, experimentation, personalisation, CRO, growth or e-commerce.
• Experience running discovery, delivery and analysis end-to-end with strong stakeholder feedback loops.
• Experience working with Design, Engineering and Analytics and being self-sufficient when needed.
• Experience working with A/B testing, personalisation, analytics and session replay tools.
• Commercial focus with a strong understanding of conversion, engagement and product performance metrics.
• Proactive in adopting new tools and ways of working to improve experimentation and processes.
• Experience growing or establishing a new product or proposition within an existing customer base would be a bonus.

Responsibilities

• Monitor ID+ conversion, adoption and commercial performance; partner with Performance Analyst to understand changes and respond to underperformance.
• Own the ID+ optimisation roadmap; identify growth opportunities and turn them into ideas, hypotheses and experiments.
• Partner with Product on new features and experiences; shape testing and rollout; measure customer and commercial impact.

Skills

Optimization

Experimentation

Personalisation

Growth

E-commerce

Tools

A/B testing

Session replay

Analytics platforms

Job description

Experian is seeking an experienced Optimisation Manager to drive the commercial performance of Identity Plus (ID+) within our consumer services ecosystem. You will own the optimisation roadmap, lead experimentation and personalisation initiatives, and work closely with Product, Design, Engineering and Analytics to balance growth with customer outcomes.

You will monitor performance, communicate insights to the business and partner on new features and rollouts, leveraging A/B testing and MVP