Hybrid Head of Product Analytics - Personalisation & Growth

Experian; England; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Hybrid work 40% office based

Discretionary bonus plan

Pension

Bupa Healthcare

Sharesave scheme

25 days annual leave

Job summary

Experian is seeking a commercially minded analytics leader to head up the Product Analytics function. You will own the strategy, roadmap and delivery, partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products.

You will lead a high-performing team, embedding customer insight throughout the product lifecycle to optimise journeys, personalise experiences and maximise engagement and lifetime value.

Qualifications

• Proven experience leading Product/Digital Analytics teams.
• Experience partnering with Product leadership to influence roadmaps.
• Strong track record building predictive models and recommendations.
• Expertise in behavioural analytics and customer journey analysis.
• Advanced SQL skills with large datasets.
• Able to translate insights into commercial value.

Responsibilities

• Own the Product Analytics roadmap aligned to product strategy and commercial objectives.
• Lead and develop analytics teams delivering customer journey insights and predictive models.
• Collaborate with Product Managers, Designers and Engineers to embed analytics across the lifecycle.
• Drive experimentation, including A/B testing and AI-driven decisioning.
• Support launches with measurement frameworks and post-launch evaluation.
• Champion personalisation, engagement, retention and LTV through analytics.

Skills

Product leadership

Product strategy partnership

Predictive modelling

Behavioural analytics

SQL

A/B testing

AI-driven decisioning

Commercial acumen

Tools

GA4

Amplitude

Mixpanel

Adobe Analytics

Job description

Experian is seeking a commercially minded analytics leader to head up the Product Analytics function. You will own the strategy, roadmap and delivery, partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products.

You will lead a high-performing team, embedding customer insight throughout the product lifecycle to optimise journeys, personalise experiences and maximise engagement and lifetime value.