Head of Product Analytics & Personalisation

Experian; Nottingham; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare

Sharesave scheme

Annual leave

Job summary

Experian is seeking a commercially minded analytics leader to head up the Product Analytics function. You will own the strategy, roadmap and delivery, using predictive modelling and AI-driven decisioning to optimise customer journeys and drive growth across our direct-to-consumer products.

You will lead a high-performing team, partnering with Product leadership and cross-functional partners to embed analytics throughout the product lifecycle and accelerate innovation, engagement and lifetime

Qualifications

• Proven track record leading Product/Digital Analytics teams.
• Experience shaping data strategy with product leadership and commercial teams.
• Skilled in predictive modelling, experimentation and AI-driven decisioning.

Responsibilities

• Own the Product Analytics roadmap aligned with product strategy and commercial objectives.
• Partner with Product Managers, Designers and Engineers to embed analytics throughout the lifecycle.
• Lead customer journey analytics across web and app to improve engagement, conversion and retention.
• Develop predictive models and solutions powering Next Best Action, recommendations and decisioning.
• Influence product strategy through customer insight and commercial evaluation.
• Support launch of new products with analytics, measurement frameworks and post-launch review.
• Champion experimentation, A/B testing and AI-driven improvements to customer value.
• Collaborate with Marketing and Data teams to leverage segmentation and scalable data solutions.

Skills

Product analytics leadership

Stakeholder collaboration

Predictive modelling

SQL

A/B testing

AI-driven decisioning

Customer journey analysis

Digital analytics platforms

Direct-to-consumer

Team leadership

Tools

GA4

Amplitude

Mixpanel

Adobe Analytics

Job description

Experian is seeking a commercially minded analytics leader to head up the Product Analytics function. You will own the strategy, roadmap and delivery, using predictive modelling and AI-driven decisioning to optimise customer journeys and drive growth across our direct-to-consumer products.

You will lead a high-performing team, partnering with Product leadership and cross-functional partners to embed analytics throughout the product lifecycle and accelerate innovation, engagement and lifetime