Head of Product Analytics — Drive Growth & Personalisation

Experian; Greater London; Hybride; GBP 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid working 40% office based

Discretionary bonus plan

Pension

Bupa healthcare

Sharesave scheme

25 days annual leave

Résumé du poste

Experian is seeking a commercially minded analytics leader to head Product Analytics, partnering with Product leadership to shape data-driven experiences across direct-to-consumer products. You will own strategy, roadmap and delivery, using predictive modelling, experimentation and AI-driven decisioning to optimise customer journeys, engagement and value.

You will lead a high-performing team, embedding customer and commercial insight throughout the product lifecycle and collaborating with

Qualifications

• Proven experience leading Product, Digital or Customer Analytics teams.
• Experience partnering with Product leadership to influence strategy, prioritisation and roadmap decisions.
• Experience building predictive models (e.g., Next Best Action, propensity, recommendations).
• Expertise in behavioural analytics, customer journey analysis and experimentation.
• Advanced SQL skills with large-scale datasets.
• Strong commercial acumen translating insights into engagement and retention.
• Experience establishing product performance frameworks and KPIs.
• Experience leveraging AI and advanced analytics for product decisions.
• Experience in direct-to-consumer or subscription/e-commerce is desirable.
• Experience with GA4, Amplitude, Mixpanel, Adobe Analytics or similar.

Responsabilités

• Own the Product Analytics roadmap aligned to product strategy and commercial objectives.
• Partner with Product Managers, Designers and Engineers to embed analytics across the product lifecycle.
• Lead customer journey analytics across web and app to improve engagement and retention.
• Develop predictive models powering personalised experiences (Next Best Action, recommendations, AI-driven decisions).
• Influence product strategy through customer insights and commercial evaluation.
• Support launch of new products with analytics, measurement frameworks and post-launch reviews.
• Champion experimentation, A/B testing and AI-driven approaches to improve customer value.
• Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage segmentation and scalable data solutions.

Connaissances

Product Analytics Leadership

Digital Analytics

Customer Analytics

Product strategy

SQL

Commercial acumen

KPIs & measurement

AI / predictive modelling

A/B testing

Data storytelling

Outils

GA4

Amplitude

Mixpanel

Adobe Analytics

Description du poste

Experian is seeking a commercially minded analytics leader to head Product Analytics, partnering with Product leadership to shape data-driven experiences across direct-to-consumer products. You will own strategy, roadmap and delivery, using predictive modelling, experimentation and AI-driven decisioning to optimise customer journeys, engagement and value.

You will lead a high-performing team, embedding customer and commercial insight throughout the product lifecycle and collaborating with