Global Optimisation Lead - Experimentation & Growth

VML Enterprise Solutions; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Discretionary bonus

Medical insurance

Pension scheme

Career development

Job summary

WPP Enterprise Solutions is seeking an experienced Optimisation Principal to lead Experimentation‑Led Growth initiatives for global clients. You will define data‑driven growth strategies, champion a culture of continuous testing, and integrate modern tech stacks to drive measurable ROI and long‑term impact.

You will partner with senior stakeholders across regions to align growth objectives with business outcomes, shaping strategic investments and enterprise data architectures while guiding

Qualifications

• Visionary leadership and experience driving global growth/optimisation strategies.
• Hands-on mastery of experimentation and analytics with a strong data mindset.
• Experience managing multi-region client portfolios and complex programs.

Responsibilities

• Define and deploy scalable Experimentation‑Led Growth (ELG) frameworks and best practices.
• Champion an evidence‑driven testing culture across client organisations.
• Lead cross‑functional teams to design, run, and analyse experiments for growth.
• Advise senior client stakeholders and maintain strategic partnerships across regions.
• Deliver forecasting, performance reporting, and ROI‑driven recommendations.
• Oversee global program operations, budgets, and timelines.

Skills

Visionary Leadership

Experimentation

Analytics

Data & Metrics Literacy

Cross-functional Collaboration

Tools

Adobe Target

Optimizely

GA4

Adobe Analytics

Amplitude

Segment

Tealium

Dynamic Yield

Braze

AEM

Sitecore

Job description

WPP Enterprise Solutions is seeking an experienced Optimisation Principal to lead Experimentation‑Led Growth initiatives for global clients. You will define data‑driven growth strategies, champion a culture of continuous testing, and integrate modern tech stacks to drive measurable ROI and long‑term impact.

You will partner with senior stakeholders across regions to align growth objectives with business outcomes, shaping strategic investments and enterprise data architectures while guiding