Optimisation Principal - Growth & Experimentation Leader

VML/WPP Enterprise Solutions; Greater London; On-site; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Pension

Medical insurance

Life assurance

Employee discounts

Family-friendly policies

Job summary

WPP Enterprise Solutions is seeking an Optimisation Principal to lead experimentation-led growth for global clients. You will define growth strategies, champion a culture of testing, and guide cross-functional teams in translating insights into strategic actions.

You'll work across strategy, engineering, marketing, and data science, driving ROI through scalable ELG frameworks, robust analytics, and authoritative stakeholder partnerships.

Qualifications

• Visionary leadership experience guiding global growth/optimisation strategies and multi-region client portfolios.
• Deep technical stack expertise across experimentation platforms, analytics, CMS, and data infrastructure.
• Experimentation: Adobe Target, Optimizely with client/server-side rigor.
• Analytics: GA4, Adobe Analytics, Amplitude for segmentation and event tracking.
• CMS & Data Infra: AEM, Sitecore, data governance, pipelines.
• Data & Statistical Rigour: advanced analysis for A/B testing and data synthesis.
• Flawless Program Execution: Agile/Waterfall delivery, budgeting and risk management.
• Cross-Functional Collaboration: influencer leadership across product, engineering, marketing and data science.

Responsibilities

• Define and deploy scalable Experimentation-Led Growth (ELG) frameworks aligned to client objectives.
• Champion an evidence-driven testing culture across client organisations, moving to hypothesis-led experiments.
• Lead cross-functional teams in designing, executing, and analysing experiments; translate data into strategy.
• Act as principal advisor for global optimisation activities with senior stakeholders across regions.
• Oversee global program operations, resources, timelines, and budgets for on-schedule delivery.
• Architect integrated technical solutions; ensure data pipelines and tools support growth targets.

Skills

Visionary Leadership

Technical Stack Expertise

Experimentation

Analytics

CMS & Data Infra

Data & Statistical Rigour

Program Execution

Cross-Functional Collaboration

Tools

Adobe Target

Optimizely

GA4

Adobe Analytics

Amplitude

AEM

Sitecore

Data Warehousing

Job description

WPP Enterprise Solutions is seeking an Optimisation Principal to lead experimentation-led growth for global clients. You will define growth strategies, champion a culture of testing, and guide cross-functional teams in translating insights into strategic actions.

You'll work across strategy, engineering, marketing, and data science, driving ROI through scalable ELG frameworks, robust analytics, and authoritative stakeholder partnerships.