Hybrid UX & Conversion Optimisation Specialist

PIB Group Services Ltd.; Hemel Hempstead; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

26 days holiday

Hybrid work

One day in office per week

Job summary

PIB Group is seeking a UX, Conversion & Optimisation Specialist to maximise online conversions across its Underwriting Collective digital journeys. You will drive improvements for quote‑and‑buy, renewals and self‑service paths, working across brands to deliver profitable growth.

The role requires proven insurance or regulated-industry experience, plus hands-on CRO, A/B and multivariate testing, analytics (GA4) and accessibility-aware design. Hybrid work with some in-office days is offered.

Qualifications

• Experience in insurance, financial services or other regulated environments; Proven experience optimising commercial websites or a multi-site web portfolio
• Demonstrable track record of improving online conversion and revenue and hands-on experience running A/B and multivariate tests
• Experience collaborating with sales, product and marketing teams to deliver commercial outcomes
• Strong knowledge of web UX and UI best practice and conversion rate optimisation methodologies
• Solid understanding of digital analytics (e.g. GA4) and tagging
• Working knowledge of SEO fundamentals and their impact on conversion
• Ability to interpret data and insight to identify issues and opportunities

Responsibilities

• Develop a pragmatic optimisation roadmap ensuring changes to insurance journeys support good customer outcomes and regulatory obligations
• Review end-to-end online insurance journeys (quote, buy, renewals, mid-term changes, claims), identifying issues in UX, question sets, content, and form design
• Lead structured question set analysis for online insurance journeys, ensuring questions are clear, sequenced logically, aligned to underwriting as well as accessibility needs, and minimising drop‑off and confusion
• Use a best practice approach for form completion (validation, error messaging, field groupings, and online help) and document clear recommendations for each product journey
• Champion accessibility and inclusive design, assessing journeys against WCAG standards and documenting required changes to make forms and flows usable for all customers
• Create clear briefs, user stories, acceptance criteria and wireframe‑level specifications so that development capacity is used on the highest‑value changes
• Monitor performance of digital insurance journeys using analytics and feedback tools (e.g. GA4, Zuko etc), identifying pain points and opportunities

Skills

Insurance experience

Conversion optimisation

AB testing

Multivariate testing

UX/UI best practices

Analytics (GA4)

SEO fundamentals

Data interpretation

Collaboration with teams

Tools

GA4

Zuko

Job description

PIB Group is seeking a UX, Conversion & Optimisation Specialist to maximise online conversions across its Underwriting Collective digital journeys. You will drive improvements for quote‑and‑buy, renewals and self‑service paths, working across brands to deliver profitable growth.

The role requires proven insurance or regulated-industry experience, plus hands-on CRO, A/B and multivariate testing, analytics (GA4) and accessibility-aware design. Hybrid work with some in-office days is offered.