Conversion Rate Optimisation Lead for Growth Experiments

Hastings Direct; Leicester; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus scheme

Life assurance & pension

Mental wellbeing support

25 days annual leave + bank holidays

Job summary

Hastings Direct is seeking an experienced Optimisation professional to join the Digital New Business & Renewals team. You will own end-to-end experimentation, prioritise the roadmap, gather requirements, brief tests, and analyse outcomes to drive commercial results.

The role requires a data-driven approach to converting insights into conversion-focused digital experiences, with hands-on experience in AB testing platforms and web analytics. Hybrid working available across the UK.

Qualifications

• Experience in optimisation and experimentation with a track record of commercial success in a high-volume ecommerce business.
• Experience with data platforms such as PowerBI and Snowflake with a solid understanding of commercial performance.
• Data-driven digital marketing professional focused on translating qualitative and quantitative data into conversion-centric strategies and online experiences.
• Ability to apply user testing, research and web analytics to optimisation processes.
• Hands-on experience with AB testing platforms (Monetate, Optimizely) including client-side testing; server-side testing preferred.
• Experience in user experience design and website content.

Responsibilities

• Own end-to-end delivery in experimentation, including prioritisation and managing the Optimisation Roadmap.
• Gather requirements, brief tests and sign-off with stakeholders, measure outcomes and recommend next steps.
• Maintain the Optimisation Roadmap and track hypotheses, outcomes and rollouts.
• Conduct regular competitor analysis and stay updated on industry best practices.
• Lead continuous process improvements across ideation, prioritisation, UX execution, QA, reporting, and communications.
• Support development and delivery of new propositions and MVPs to customers.

Skills

Optimization & experimentation

Data-driven marketing

UX & analytics

Audience segmentation

User testing & research

Tools

PowerBI

Snowflake

Monetate

Optimizely

Job description

Hastings Direct is seeking an experienced Optimisation professional to join the Digital New Business & Renewals team. You will own end-to-end experimentation, prioritise the roadmap, gather requirements, brief tests, and analyse outcomes to drive commercial results.

The role requires a data-driven approach to converting insights into conversion-focused digital experiences, with hands-on experience in AB testing platforms and web analytics. Hybrid working available across the UK.