Hybrid Growth Marketing Lead: Digital ROI & Impact

Voyage Care; Lichfield; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Voyage Care in Lichfield is seeking a Growth Marketing Manager to lead digital and performance marketing, driving occupancy growth and customer acquisition. You will work with the Head of Digital & Performance Marketing to translate strategy into measurable results and help the business reach more people who can benefit from our services.

You will develop integrated digital plans, optimise websites, oversee CRM and marketing automation, and manage budgets to maximise ROI across channels.

Qualifications

• At least 5 years' experience in digital, growth or performance marketing.
• Strong understanding of customer acquisition, demand generation and digital strategy.
• Experience with CRM, marketing automation, website optimisation, SEO, paid media and analytics.
• A proven ability to use insight and data to improve performance.
• Experience managing budgets and evaluating marketing ROI.
• Strong stakeholder management and project management skills.
• Leadership experience with a passion for developing others.

Responsibilities

• Develop and deliver integrated digital marketing plans that support business growth.
• Drive qualified enquiries and lead generation through high-performing campaigns.
• Lead website optimisation, conversion rate improvements and customer journey enhancements.
• Oversee CRM, email marketing and automation programmes.
• Monitor SEO, paid media, analytics and marketing performance to maximise ROI.
• Use data and market insight to identify opportunities and optimise campaign performance.
• Manage agency relationships and ensure activity delivers measurable outcomes.
• Coach and develop the Senior Digital Marketing Executive while building strong relationships across the organisation.

Skills

Digital marketing

Growth marketing

CRM

Marketing automation

SEO

Paid media

Analytics

Leadership

Stakeholder management

Conversion rate optimization

Tools

CRM platforms

Marketing automation tools

Google Analytics

Job description

Voyage Care in Lichfield is seeking a Growth Marketing Manager to lead digital and performance marketing, driving occupancy growth and customer acquisition. You will work with the Head of Digital & Performance Marketing to translate strategy into measurable results and help the business reach more people who can benefit from our services.

You will develop integrated digital plans, optimise websites, oversee CRM and marketing automation, and manage budgets to maximise ROI across channels.