Hybrid Demand Forecast Analyst (VMI & Cross-Functional)

Samworth Brothers; Callington, Leicester Forest East; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Pension scheme

Health & wellbeing support

Employee discount

Pay reviews

Profit sharing

Extended leave

Free parking

Job summary

Samworth Brothers is seeking a Sales Demand Analyst to develop and maintain demand forecasts across customer and product portfolios. You will collaborate with Commercial, Operations and Production Planning to translate data and market insights into actionable plans. The role is hybrid, with two on-site days at Callington or Leicester.

You will leverage Excel and reporting tools to monitor trends, support promotions, and provide KPI-driven insights for improved planning and customer service.

Qualifications

• Experience in analytical forecasting or sales planning or supply chain role.
• Strong numerical and analytical skills with attention to detail.
• Experience with large datasets and complex information.
• Advanced Microsoft Excel skills and reporting tools.
• Able to identify trends and translate data into practical recommendations.
• Strong communication skills to explain findings clearly.

Responsibilities

• Producing and maintaining customer demand forecasts through the VMI forecasting system.
• Managing base sales volumes and exception reporting.
• Incorporating promotional activity, sales updates, and market intelligence into forecast models.
• Building strong partnerships with Commercial teams to support collaborative demand planning.
• Reviewing historical sales data and identifying key demand drivers and trends.
• Monitoring forecast accuracy and producing KPI reports across multiple time horizons.
• Coordinating seasonal planning activities and promotional forecasting.
• Working cross-functionally with Commercial, Finance, Marketing, Operations, and Production Planning teams.
• Communicating customer requirements and action plans to Production Planning teams.

Skills

Forecasting

Sales planning

Supply chain

Excel

Data analysis

Tools

Reporting tools

Job description

Samworth Brothers is seeking a Sales Demand Analyst to develop and maintain demand forecasts across customer and product portfolios. You will collaborate with Commercial, Operations and Production Planning to translate data and market insights into actionable plans. The role is hybrid, with two on-site days at Callington or Leicester.

You will leverage Excel and reporting tools to monitor trends, support promotions, and provide KPI-driven insights for improved planning and customer service.