Sales Demand Analyst

Samworth Brothers; Leicester; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Company pension scheme

Health and wellbeing discounts (health

Employee discount scheme

Annual pay reviews

Profit-related pay

Extended leave

Free on-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a Sales Demand Analyst to develop and maintain demand forecasts across customers and products. You'll collaborate with Commercial, Operations, Production Planning and major retail customers, using data, promotions and sales trends to inform forecasts and support service levels.

This is a hybrid role with two days on site at Callington or Leicester. You will own specific customer accounts, translate data into actionable recommendations, monitor forecast accuracy with

Qualifications

• Experience in analytical, forecasting, sales planning or supply chain roles.
• Strong numerical and analytical skills with attention to detail.
• Experience with large datasets and complex information.
• Advanced Excel skills and reporting tools experience.
• Ability to translate data into practical recommendations and communicate findings clearly.

Responsibilities

• Produce and maintain customer demand forecasts through the VMI forecasting system.
• Manage base sales volumes and exception reporting.
• Incorporate promotional activity, sales updates, and market intelligence into forecast models.
• Build partnerships with Commercial teams to support collaborative demand planning.
• Review historical sales data and identify key demand drivers and trends.
• Monitor forecast accuracy and produce KPI reports across multiple time horizons.
• Coordinate seasonal planning activities and promotional forecasting.
• Work cross-functionally with Commercial, Finance, Marketing, Operations, and Production Planning teams.
• Communicate customer requirements and action plans to Production Planning teams.

Skills

Forecasting experience

Sales planning

Analytical skills

Excel proficiency

Data analysis

Communication skills

Tools

Excel

VMI forecasting system

Reporting tools

Job description

About The Role

As a Sales Demand Analyst, you will be responsible for developing and maintaining demand forecasts across a portfolio of customers and products. Working closely with Commercial, Operations, Production Planning, and key retail customers, you'll use data, market intelligence, promotional plans, and sales trends to create accurate forecasts that support business performance and customer service excellence. This is a highly collaborative role where you'll have ownership of specific customer accounts, providing insight and recommendations that drive effective planning and decision-making. This is a hybrid role requiring two days a week on site either at our Callington site (PL17) or at our Leicester site (LE4).

Key Responsibilities

• Producing and maintaining customer demand forecasts through the VMI forecasting system.
• Managing base sales volumes and exception reporting.
• Incorporating promotional activity, sales updates, and market intelligence into forecast models.
• Building strong partnerships with Commercial teams to support collaborative demand planning.
• Reviewing historical sales data and identifying key demand drivers and trends.
• Monitoring forecast accuracy and producing KPI reports across multiple time horizons.
• Coordinating seasonal planning activities and promotional forecasting.
• Working cross-functionally with Commercial, Finance, Marketing, Operations, and Production Planning teams.
• Communicating customer requirements and action plans to Production Planning teams.

About You

We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You’ll bring the following skills and experience:

• You will have experience in an analytical, forecasting, sales planning or supply chain role.
• Bringing strong numerical and analytical skills with excellent attention to detail.
• Experienced in working with large datasets and complex information.
• Having advanced Microsoft Excel skills and experience using reporting tools.
• Able to identify trends and translate data into practical recommendations.
• You will of course have strong communication skills with the ability to explain findings clearly.

What We Offer

We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.

• Company pension scheme
• Access to health and well-being support, such as healthcare, optical and dental discounts
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Opportunity for extended leave
• Free on-site parking
• Unlock your potential through training and growth opportunities

About Us

Food For Now specialises in the daily delivery of short shelf-life products, serving a wide range of customers with an equally diverse portfolio of brands and offerings. Agile, responsive, and growing rapidly, we’re proud to be helping retailers meet the demands of today’s fast-paced food landscape. At Food For Now, we’re more than just a logistics and supply operation—we’re a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.

We’re proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that’s fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.