Hybrid Demand Forecast Analyst - Drive Sales Planning

Samworth Brothers; Bryn; Hybrid; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Company pension scheme

Health and wellbeing support

Employee discount scheme

Experience annual pay reviews

Profit related pay

Extended leave

Free on-site parking

Training and growth opportunities

Job summary

Samworth Brothers is looking for a Sales Demand Analyst to develop and maintain demand forecasts across a portfolio of customers and products. You will work closely with Commercial, Operations, Production Planning, and key retail customers to translate data, market intelligence, promotional plans, and sales trends into accurate forecasts that drive service and performance.

This highly collaborative role gives you ownership of specific customer accounts, delivering insight and recommendations for

Qualifications

• Experience in an analytical, forecasting, sales planning or supply chain role.
• Strong numerical and analytical skills with excellent attention to detail.
• Experience working with large datasets and complex information.
• Advanced Microsoft Excel skills and experience using reporting tools.
• Ability to identify trends and translate data into practical recommendations.
• Strong communication skills with the ability to explain findings clearly.

Responsibilities

• Producing and maintaining customer demand forecasts through the VMI forecasting system.
• Managing base sales volumes and exception reporting.
• Incorporating promotional activity, sales updates, and market intelligence into forecast models.
• Building strong partnerships with Commercial teams to support collaborative demand planning.
• Reviewing historical sales data and identifying key demand drivers and trends.
• Monitoring forecast accuracy and producing KPI reports across multiple time horizons.
• Coordinating seasonal planning activities and promotional forecasting.
• Working cross-functionally with Commercial, Finance, Marketing, Operations, and Production Planning teams.
• Communicating customer requirements and action plans to Production Planning teams.

Skills

Forecasting

Data analysis

Excel

Communication

Cross-functional collaboration

Tools

Forecasting software

Reporting tools

Job description

Samworth Brothers is looking for a Sales Demand Analyst to develop and maintain demand forecasts across a portfolio of customers and products. You will work closely with Commercial, Operations, Production Planning, and key retail customers to translate data, market intelligence, promotional plans, and sales trends into accurate forecasts that drive service and performance.

This highly collaborative role gives you ownership of specific customer accounts, delivering insight and recommendations for